Synopsis
Fruits and vegetables being perishable commodities require special kind of marketing. They need to be harvested at right time and made available to consumer immediately in order to prevent spoilage loss. Based on this background, the following four marketing organizations were considered for the study Co-operative marketing systems (HOPCOMS), retailers marketing systems (Subiksha and My Greens) and direct marketing systems (Rythu Bazaar). The study was conducted in selected villages of Bangalore rural and urban districts of Karnataka state. A sample of 40 farmer producers and 40 consumers were randomly selected and they were personally interviewed with the help of schedule developed for the study. Among the selected four marketing organizations the farmers preferred Subiksha with the highest score of 138 and it stands first, followed by HOPCOMS (123), Rythu Bazaar (93), and My Greens (69) which stands second, third and fourth rank, respectively. Majority of the consumers preferred Subiksha with the highest score of 122 and it stands first, followed by HOPCOMS (103), Rythu Bazaar (99), and My Greens (76) which stands second, third and fourth rank respectively.
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About the Author
Netravathi G has completed her BS.c in Agriculture Marketing And Cooperation and MS.c in Agriculture extension from University of Agricultural Science Bangalore. Now she is perusing her PhD in Anand Agriculture Collage, Gujarat. She is specialized in Agriculture marketing and conducting studies on climate change.
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A study on preference analysis of fruits and vegetable marketing
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LAP LAMBERT Academic Publishing Jun 2013, 2013
ISBN 10: 365941722X
ISBN 13: 9783659417221
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Fruits and vegetables being perishable commodities require special kind of marketing. They need to be harvested at right time and made available to consumer immediately in order to prevent spoilage loss. Based on this background, the following four marketing organizations were considered for the study Co-operative marketing systems (HOPCOMS), retailers marketing systems (Subiksha and My Greens) and direct marketing systems (Rythu Bazaar). The study was conducted in selected villages of Bangalore rural and urban districts of Karnataka state. A sample of 40 farmer producers and 40 consumers were randomly selected and they were personally interviewed with the help of schedule developed for the study. Among the selected four marketing organizations the farmers preferred Subiksha with the highest score of 138 and it stands first, followed by HOPCOMS (123), Rythu Bazaar (93), and My Greens (69) which stands second, third and fourth rank, respectively. Majority of the consumers preferred Subiksha with the highest score of 122 and it stands first, followed by HOPCOMS (103), Rythu Bazaar (99), and My Greens (76) which stands second, third and fourth rank respectively. 128 pp. Englisch. Seller Inventory # 9783659417221
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A Study on Preference Analysis of Fruits and Vegetable Marketing
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A Study on Preference Analysis of Fruits and Vegetable Marketing
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A study on preference analysis of fruits and vegetable marketing
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: G. NetravathiNetravathi G has completed her BS.c in Agriculture Marketing And Cooperation and MS.c in Agriculture extension from University of Agricultural Science Bangalore. Now she is perusing her PhD in Anand Agriculture Collage, . Seller Inventory # 5154937
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A Study on Preference Analysis of Fruits and Vegetable Marketing
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2013
ISBN 10: 365941722X
ISBN 13: 9783659417221
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A study on preference analysis of fruits and vegetable marketing
Published by
LAP LAMBERT Academic Publishing Jun 2013, 2013
ISBN 10: 365941722X
ISBN 13: 9783659417221
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Taschenbuch
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Fruits and vegetables being perishable commodities require special kind of marketing. They need to be harvested at right time and made available to consumer immediately in order to prevent spoilage loss. Based on this background, the following four marketing organizations were considered for the study Co-operative marketing systems (HOPCOMS), retailers marketing systems (Subiksha and My Greens) and direct marketing systems (Rythu Bazaar). The study was conducted in selected villages of Bangalore rural and urban districts of Karnataka state. A sample of 40 farmer producers and 40 consumers were randomly selected and they were personally interviewed with the help of schedule developed for the study. Among the selected four marketing organizations the farmers preferred Subiksha with the highest score of 138 and it stands first, followed by HOPCOMS (123), Rythu Bazaar (93), and My Greens (69) which stands second, third and fourth rank, respectively. Majority of the consumers preferred Subiksha with the highest score of 122 and it stands first, followed by HOPCOMS (103), Rythu Bazaar (99), and My Greens (76) which stands second, third and fourth rank respectively.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 128 pp. Englisch. Seller Inventory # 9783659417221
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A study on preference analysis of fruits and vegetable marketing
Published by
LAP LAMBERT Academic Publishing, 2013
ISBN 10: 365941722X
ISBN 13: 9783659417221
New
Taschenbuch
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Fruits and vegetables being perishable commodities require special kind of marketing. They need to be harvested at right time and made available to consumer immediately in order to prevent spoilage loss. Based on this background, the following four marketing organizations were considered for the study Co-operative marketing systems (HOPCOMS), retailers marketing systems (Subiksha and My Greens) and direct marketing systems (Rythu Bazaar). The study was conducted in selected villages of Bangalore rural and urban districts of Karnataka state. A sample of 40 farmer producers and 40 consumers were randomly selected and they were personally interviewed with the help of schedule developed for the study. Among the selected four marketing organizations the farmers preferred Subiksha with the highest score of 138 and it stands first, followed by HOPCOMS (123), Rythu Bazaar (93), and My Greens (69) which stands second, third and fourth rank, respectively. Majority of the consumers preferred Subiksha with the highest score of 122 and it stands first, followed by HOPCOMS (103), Rythu Bazaar (99), and My Greens (76) which stands second, third and fourth rank respectively. Seller Inventory # 9783659417221