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Effectiveness of Humour in Advertising: A comprehensive analysis of humour in advertising on Bangladeshi consumers - Softcover
Synopsis
Advertising as an area of research is too extensive, that cannot be covered in one book alone. The author chose to focus on an area yet unexplored – emotional appeal, more specifically humour appeal among Bangladeshi consumers exclusively. Humourous appeal as a persuasive device is more consistent as a method which allowed the author to isolate advertisement likeability and effective use of humour in ads among Bangladeshi consumers as research material. Whether humourous ads indeed increases ad likeability and allow viewers to remember and recall a brand while purchasing products; and, how effective and appropriate it is among Bangladeshi people in general are one of the few areas explored in this book.
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About the Author
Arifur Rahman, MA: Studied Advertising and Marketing at Coventry University,UK. Arifur Rahman is currently working in Advertising Department of a leading English newspaper - The Daily Star, Bangladesh.
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Effectiveness of Humour in Advertising
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LAP LAMBERT Academic Publishing Jun 2013, 2013
ISBN 10: 365941090X
ISBN 13: 9783659410901
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Advertising as an area of research is too extensive, that cannot be covered in one book alone. The author chose to focus on an area yet unexplored emotional appeal, more specifically humour appeal among Bangladeshi consumers exclusively. Humourous appeal as a persuasive device is more consistent as a method which allowed the author to isolate advertisement likeability and effective use of humour in ads among Bangladeshi consumers as research material. Whether humourous ads indeed increases ad likeability and allow viewers to remember and recall a brand while purchasing products; and, how effective and appropriate it is among Bangladeshi people in general are one of the few areas explored in this book. 96 pp. Englisch. Seller Inventory # 9783659410901
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Effectiveness of Humour in Advertising
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VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2013
ISBN 10: 365941090X
ISBN 13: 9783659410901
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Condition: New. pp. 96. Seller Inventory # 26128828584
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Effectiveness of Humour in Advertising : A comprehensive analysis of humour in advertising on Bangladeshi consumers
Published by
LAP LAMBERT Academic Publishing, 2013
ISBN 10: 365941090X
ISBN 13: 9783659410901
New
Taschenbuch
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Advertising as an area of research is too extensive, that cannot be covered in one book alone. The author chose to focus on an area yet unexplored emotional appeal, more specifically humour appeal among Bangladeshi consumers exclusively. Humourous appeal as a persuasive device is more consistent as a method which allowed the author to isolate advertisement likeability and effective use of humour in ads among Bangladeshi consumers as research material. Whether humourous ads indeed increases ad likeability and allow viewers to remember and recall a brand while purchasing products; and, how effective and appropriate it is among Bangladeshi people in general are one of the few areas explored in this book. Seller Inventory # 9783659410901
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Effectiveness of Humour in Advertising
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LAP LAMBERT Academic Publishing, 2013
ISBN 10: 365941090X
ISBN 13: 9783659410901
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Rahman ArifurArifur Rahman, MA: Studied Advertising and Marketing at Coventry University,UK. Arifur Rahman is currently working in Advertising Department of a leading English newspaper - The Daily Star, Bangladesh.Advertising as . Seller Inventory # 5154523
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Effectiveness of Humour in Advertising
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ISBN 13: 9783659410901
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Effectiveness of Humour in Advertising
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2013
ISBN 10: 365941090X
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Effectiveness of Humour in Advertising | A comprehensive analysis of humour in advertising on Bangladeshi consumers
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ISBN 10: 365941090X
ISBN 13: 9783659410901
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Taschenbuch. Condition: Neu. Effectiveness of Humour in Advertising | A comprehensive analysis of humour in advertising on Bangladeshi consumers | Arifur Rahman | Taschenbuch | 96 S. | Englisch | 2013 | LAP LAMBERT Academic Publishing | EAN 9783659410901 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 105882101
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Effectiveness of Humour in Advertising
Published by
LAP LAMBERT Academic Publishing Jun 2013, 2013
ISBN 10: 365941090X
ISBN 13: 9783659410901
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Advertising as an area of research is too extensive, that cannot be covered in one book alone. The author chose to focus on an area yet unexplored - emotional appeal, more specifically humour appeal among Bangladeshi consumers exclusively. Humourous appeal as a persuasive device is more consistent as a method which allowed the author to isolate advertisement likeability and effective use of humour in ads among Bangladeshi consumers as research material. Whether humourous ads indeed increases ad likeability and allow viewers to remember and recall a brand while purchasing products; and, how effective and appropriate it is among Bangladeshi people in general are one of the few areas explored in this book.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 96 pp. Englisch. Seller Inventory # 9783659410901
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Effectiveness of Humour in Advertising: A comprehensive analysis of humour in advertising on Bangladeshi consumers
Published by
LAP LAMBERT Academic Publishing, 2013
ISBN 10: 365941090X
ISBN 13: 9783659410901
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