Retail Business: Problems and Prospects - Softcover

Marimuthu, Selvakumar; Karuppiah, Jegatheesan; N., Bhuvaneswari

Softcover

ISBN 10: 3659383597 ISBN 13: 9783659383595

Publisher: LAP LAMBERT Academic Publishing, 2013

Synopsis

Retailing encompasses the business activities involved in selling goods and services to their Customers for their personal family or household use. Retail is one of the India’s largest industry, has presently emerged as most dynamic and fast paced industry with several players entering the market. It accounts for around 10 – 11 per cent of the country’s GDP and the retail industry is growing at a rate of 18 – 20 per cent per annum around eight per cent of the employment in the country. Now–a–days, in India a rise in the purchasing power, and growth of a middle class which follows the Western lifestyle. Hence conditions are conducive for the rapid growth of organized retail in India. This book studies the problems and prospects of retail sector in India

About this title

About the Author

Dr.M. Selvakumar is Assistant Professor of Commerce in Ayya Nadar Janaki Ammal College,Sivakasi,India and he is the author of more than 80 research articles and three books,K.Jegatheesan is also assistant professor of commerce in the same institution and published 17 research articles and N.Bhuvaneswari is a research scholar in the same institution

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2013
• Language: English
• ISBN 10: 3659383597
• ISBN 13: 9783659383595
• Binding: Paperback
• Number of pages: 132