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Synopsis
Brand Equity Analysis - A comparative study of Pepsi and Coca Cola is done to analyse the elements/factors effecting the brand equity of both these organizations.The research cover various statistical tools in order to draw appropriate results which will in future help other beverage organizations in understanding what Pepsi and Coca Cola did right with their brands in the present markets, helping them to establish their own identity.
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About the Author
Nandana Zubair, Masters in Business Administration ( Marketing) from Air University, Islamabad, Pakistan and Zainab Wadood, Bachelors in Business Administration ( Marketing) from Air University, Islamabad, Pakistan.
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Dimensions Of Brand Equity (a Comparative Study Of Coke And Pepsi)
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LAP LAMBERT Academic Publishing Mrz 2013, 2013
ISBN 10: 3659374644
ISBN 13: 9783659374647
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Brand Equity Analysis - A comparative study of Pepsi and Coca Cola is done to analyse the elements/factors effecting the brand equity of both these organizations.The research cover various statistical tools in order to draw appropriate results which will in future help other beverage organizations in understanding what Pepsi and Coca Cola did right with their brands in the present markets, helping them to establish their own identity. 52 pp. Englisch. Seller Inventory # 9783659374647
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Dimensions Of Brand Equity (a Comparative Study Of Coke And Pepsi)
Published by
LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659374644
ISBN 13: 9783659374647
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Zubair NandanaNandana Zubair, Masters in Business Administration ( Marketing) from Air University, Islamabad, Pakistan and Zainab Wadood, Bachelors in Business Administration ( Marketing) from Air University, Islamabad, Pakistan. Seller Inventory # 5152015
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Dimensions Of Brand Equity (a Comparative Study Of Coke And Pepsi)
Published by
LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659374644
ISBN 13: 9783659374647
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Dimensions Of Brand Equity (a Comparative Study Of Coke And Pepsi)
Published by
LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659374644
ISBN 13: 9783659374647
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Taschenbuch
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Brand Equity Analysis - A comparative study of Pepsi and Coca Cola is done to analyse the elements/factors effecting the brand equity of both these organizations.The research cover various statistical tools in order to draw appropriate results which will in future help other beverage organizations in understanding what Pepsi and Coca Cola did right with their brands in the present markets, helping them to establish their own identity. Seller Inventory # 9783659374647
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Dimensions Of Brand Equity (a Comparative Study Of Coke And Pepsi)
Published by
LAP LAMBERT Academic Publishing Mär 2013, 2013
ISBN 10: 3659374644
ISBN 13: 9783659374647
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Brand Equity Analysis - A comparative study of Pepsi and Coca Cola is done to analyse the elements/factors effecting the brand equity of both these organizations.The research cover various statistical tools in order to draw appropriate results which will in future help other beverage organizations in understanding what Pepsi and Coca Cola did right with their brands in the present markets, helping them to establish their own identity.OmniScriptum SRL, Str. Armeneasca 28/1, office 1, 2012 Chisinau 52 pp. Englisch. Seller Inventory # 9783659374647
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Dimensions Of Brand Equity (a Comparative Study Of Coke And Pepsi)
Published by
LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659374644
ISBN 13: 9783659374647
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Taschenbuch
Seller: preigu, Osnabrück, Germany
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Taschenbuch. Condition: Neu. Dimensions Of Brand Equity (a Comparative Study Of Coke And Pepsi) | Nandana Zubair (u. a.) | Taschenbuch | 52 S. | Englisch | 2013 | LAP LAMBERT Academic Publishing | EAN 9783659374647 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 106007120