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Add to Cart!: A Comparative Study of Factors Shaping Buying Behaviour on B2B and B2C e-commerce Platforms in India - Softcover
Synopsis
The retail landscape in India has undergone a stark metamorphosis over the years. Traditional "Brick and Mortar" style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth? What makes these consumers "add to cart"?
"synopsis" may belong to another edition of this title.
- PublisherLAP Lambert Academic Publishing
- Publication date2015
- ISBN 10 365936553X
- ISBN 13 9783659365539
- BindingPaperback
- LanguageEnglish
- Number of pages60
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Add to Cart!
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LAP LAMBERT Academic Publishing Apr 2015, 2015
ISBN 10: 365936553X
ISBN 13: 9783659365539
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The retail landscape in India has undergone a stark metamorphosis over the years. Traditional 'Brick and Mortar' style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth What makes these consumers 'add to cart' 60 pp. Englisch. Seller Inventory # 9783659365539
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Add to Cart! : A Comparative Study of Factors Shaping Buying Behaviour on B2B and B2C e-commerce Platforms in India
Published by
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 365936553X
ISBN 13: 9783659365539
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The retail landscape in India has undergone a stark metamorphosis over the years. Traditional 'Brick and Mortar' style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth What makes these consumers 'add to cart'. Seller Inventory # 9783659365539
Quantity: 1 available
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Add to Cart!
Published by
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 365936553X
ISBN 13: 9783659365539
New
Softcover
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Hande Pradyut V.Pradyut V. Hande, BBA, MBA: Studied Business Administration at NMIMS University, Mumbai Symbiosis International University, Pune and Berlin School of Economics and Law, Germany. Co-founder and Senior Editor of the Ne. Seller Inventory # 24374052
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