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Marketing Strategy: Standardization vs. Adaptation: Standardization and Adaptation Practices in the Commercial Vehicles Industry - Softcover
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The globalization of markets has disrupted the existing status quo, delineated the first mover advantage of incumbents and their entrenchment strategies. Changes to the auto industry have been especially drastic in the traditional North America and European markets where the very existence of industry icons, such as General Motors, Ford and Chrysler have come into question. Japanese manufacturers with their seemingly unbeatable innovative approaches to time-to market, process and product design have achieved superior performance standards and taken global leadership. A new era of competition is on the auto industry dictating the way value is created for customers and shareholders. Incumbent firms with decades of heritage and legacy must adapt to the new competition or be faced with a grim future of gradual decline. This book utilizing a resource based perspective analyzes how competition between American, European and Japanese companies evolves historically in emerging market settings, illustrating competitive marketing strategies and the use of standardization and adaptation practices in the pursuit of competitive advantage.
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C-Level Executive, Management Consultant, International Author, Professor of Business with over 25 years of business experience in 28 countries. DBA(ABD) SMC University, MBA University of Western Australia. Business and Strategy Blog at www.provisium.com
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Marketing Strategy: Standardization vs. Adaptation: Standardization and Adaptation Practices in the Commercial Vehicles Industry
Published by
LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659357936
ISBN 13: 9783659357930
Used
Softcover
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M03659357936-V
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Marketing Strategy: Standardization vs. Adaptation
Published by
LAP LAMBERT Academic Publishing Mrz 2013, 2013
ISBN 10: 3659357936
ISBN 13: 9783659357930
New
Taschenbuch
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The globalization of markets has disrupted the existing status quo, delineated the first mover advantage of incumbents and their entrenchment strategies. Changes to the auto industry have been especially drastic in the traditional North America and European markets where the very existence of industry icons, such as General Motors, Ford and Chrysler have come into question. Japanese manufacturers with their seemingly unbeatable innovative approaches to time-to market, process and product design have achieved superior performance standards and taken global leadership. A new era of competition is on the auto industry dictating the way value is created for customers and shareholders. Incumbent firms with decades of heritage and legacy must adapt to the new competition or be faced with a grim future of gradual decline. This book utilizing a resource based perspective analyzes how competition between American, European and Japanese companies evolves historically in emerging market settings, illustrating competitive marketing strategies and the use of standardization and adaptation practices in the pursuit of competitive advantage. 76 pp. Englisch. Seller Inventory # 9783659357930
Quantity: 2 available
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Marketing Strategy: Standardization vs. Adaptation : Standardization and Adaptation Practices in the Commercial Vehicles Industry
Published by
LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659357936
ISBN 13: 9783659357930
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The globalization of markets has disrupted the existing status quo, delineated the first mover advantage of incumbents and their entrenchment strategies. Changes to the auto industry have been especially drastic in the traditional North America and European markets where the very existence of industry icons, such as General Motors, Ford and Chrysler have come into question. Japanese manufacturers with their seemingly unbeatable innovative approaches to time-to market, process and product design have achieved superior performance standards and taken global leadership. A new era of competition is on the auto industry dictating the way value is created for customers and shareholders. Incumbent firms with decades of heritage and legacy must adapt to the new competition or be faced with a grim future of gradual decline. This book utilizing a resource based perspective analyzes how competition between American, European and Japanese companies evolves historically in emerging market settings, illustrating competitive marketing strategies and the use of standardization and adaptation practices in the pursuit of competitive advantage. Seller Inventory # 9783659357930
Quantity: 1 available
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Marketing Strategy: Standardization vs. Adaptation
Published by
LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659357936
ISBN 13: 9783659357930
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Softcover
Seller: moluna, Greven, Germany
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Kayalar JimC-Level Executive, Management Consultant, International Author, Professor of Business with over 25 years of business experience in 28 countries. DBA(ABD) SMC University, MBA University of Western Australia. Business and St. Seller Inventory # 5150857
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Marketing Strategy: Standardization vs. Adaptation
Published by
LAP LAMBERT Academic Publishing Mär 2013, 2013
ISBN 10: 3659357936
ISBN 13: 9783659357930
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neuware -The globalization of markets has disrupted the existing status quo, delineated the first mover advantage of incumbents and their entrenchment strategies. Changes to the auto industry have been especially drastic in the traditional North America and European markets where the very existence of industry icons, such as General Motors, Ford and Chrysler have come into question. Japanese manufacturers with their seemingly unbeatable innovative approaches to time-to market, process and product design have achieved superior performance standards and taken global leadership. A new era of competition is on the auto industry dictating the way value is created for customers and shareholders. Incumbent firms with decades of heritage and legacy must adapt to the new competition or be faced with a grim future of gradual decline. This book utilizing a resource based perspective analyzes how competition between American, European and Japanese companies evolves historically in emerging market settings, illustrating competitive marketing strategies and the use of standardization and adaptation practices in the pursuit of competitive advantage.Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch. Seller Inventory # 9783659357930
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