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Synopsis
ABOUT THE STUDY The celebrities in India are the role models for majority of Indians, they are so influenced by them that most of the population follows the trends of their dressing, styles and habits. This is the major reason for the companies to hire the celebrities to promote their products. The companies invest billions of to hire the celebrity for the promotion of their product. The companies believe that the celebrity changes the purchase intention of the consumers in India.
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About the Author
Vaibhav Misra, MBA, U.P Technical University, Lucknow, Management Consultant & Ex- Lecturer- Bora Institute of Management Sciences, Lucknow, India
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The Study of Impact of Celebrity Endorsement on Rural Consumers
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VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2013
ISBN 10: 3659342483
ISBN 13: 9783659342486
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The Study of Impact of Celebrity Endorsement on Rural Consumers
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2013
ISBN 10: 3659342483
ISBN 13: 9783659342486
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Condition: New. Print on Demand pp. 64 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam. Seller Inventory # 131729765
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The Study Of Impact Of Celebrity Endorsement On Rural Consumers : Indian Perspective
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LAP Lambert Academic Publishing, 2013
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ISBN 13: 9783659342486
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - ABOUT THE STUDY The celebrities in India are the role models for majority of Indians, they are so influenced by them that most of the population follows the trends of their dressing, styles and habits. This is the major reason for the companies to hire the celebrities to promote their products. The companies invest billions of to hire the celebrity for the promotion of their product. The companies believe that the celebrity changes the purchase intention of the consumers in India. Seller Inventory # 9783659342486
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The Study Of Impact Of Celebrity Endorsement On Rural Consumers
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LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659342483
ISBN 13: 9783659342486
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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Misra VaibhavVaibhav Misra, MBA, U.P Technical University, Lucknow, Management Consultant & Ex- Lecturer- Bora Institute of Management Sciences, Lucknow, IndiaABOUT THE STUDY The celebrities in India are the role models for ma. Seller Inventory # 5149829
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The Study of Impact of Celebrity Endorsement on Rural Consumers
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2013
ISBN 10: 3659342483
ISBN 13: 9783659342486
New
Softcover
Seller: Biblios, Frankfurt am main, HESSE, Germany
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Condition: New. PRINT ON DEMAND pp. 64. Seller Inventory # 18128825008
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The Study Of Impact Of Celebrity Endorsement On Rural Consumers | Indian Perspective
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LAP Lambert Academic Publishing, 2013
ISBN 10: 3659342483
ISBN 13: 9783659342486
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Taschenbuch. Condition: Neu. The Study Of Impact Of Celebrity Endorsement On Rural Consumers | Indian Perspective | Vaibhav Misra | Taschenbuch | Englisch | LAP Lambert Academic Publishing | EAN 9783659342486 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 106070446