The impact of management concepts, scientific theories, technological developments & environmental impacts are inextricably & intricately intertwined around the consumer. Consumer Behaviour research & analysis along with imagination, intuition, excitement & satisfaction is called for, in management & marketing of the technologically advanced, chemicals: polymer and Glassfibre mat based, eco- friendly, green & safe material used for making innovative and revolutionary products- Reinforced Fibreglass Plastic (FRP or GRP). The advantages of FRP such as light weight, high tensile strength , mould-ability, resistance to corrosion, lower life cycle & maintenance cost, etc..., make it the material of 21 st century -used in all spheres. This research study provides the base for expansion & growth of FRP by understanding the potential customers for the various applications. It is the main tool for the managers, engineers, architects, builders and developers, govt. agencies & researchers (international & national) for decision making & framing marketing strategies. The customers of H.P., India, are the sample taken , for building the value projection hierarchy of FRP Products.
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BA Geog. Hon.(Gold Medal), MBA, Ph.D- Mgmt. Trained and Worked: Corporate Sector, HCL-HP, Cipla Ltd., Jetking, Reliant Fibres and taught (Management) at different Universities / Institutions. Faculty In Charge, SOM, Bahra University. Awarded: Most Comprehensive Research work, International Conference- ELIXIR-2012 on Value Creation at DMIMS, India.
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Seller: moluna, Greven, Germany
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Kuthiala Mala ThaparBA Geog. Hon.(Gold Medal), MBA, Ph.D- Mgmt. Trained and Worked: Corporate Sector, HCL-HP, Cipla Ltd., Jetking, Reliant Fibres and taught (Management) at different Universities / Institutions. Faculty In Charge, S. Seller Inventory # 5147424
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Taschenbuch. Condition: Neu. A Study of Consumer Behaviour | Insight into potential application of Reinforced Fibreglass Plastic Products in construction & other activities | Mala Thapar Kuthiala | Taschenbuch | Englisch | LAP Lambert Academic Publishing | EAN 9783659308413 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 106083912
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The impact of management concepts, scientific theories, technological developments & environmental impacts are inextricably & intricately intertwined around the consumer. Consumer Behaviour research & analysis along with imagination, intuition, excitement & satisfaction is called for, in management & marketing of the technologically advanced, chemicals: polymer and Glassfibre mat based, eco- friendly, green & safe material used for making innovative and revolutionary products- Reinforced Fibreglass Plastic (FRP or GRP). The advantages of FRP such as light weight, high tensile strength , mould-ability, resistance to corrosion, lower life cycle & maintenance cost, etc., make it the material of 21 st century -used in all spheres. This research study provides the base for expansion & growth of FRP by understanding the potential customers for the various applications. It is the main tool for the managers, engineers, architects, builders and developers, govt. agencies & researchers (international & national) for decision making & framing marketing strategies. The customers of H.P., India, are the sample taken , for building the value projection hierarchy of FRP Products. Seller Inventory # 9783659308413