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Factors determining Consumer Adoption of Internet Banking: Internet Banking, Adoption, Demographics, Econometrics, Profiling - Softcover
Synopsis
Internet banking has played a vital role in the e-payment as it provides an online transaction platform to support many e-commerce applications such as online shopping, online auction, and Internet stock trading. In contrast to online purchases, the adoption of Internet banking is typically more complex, as it initiates a long-term relationship between the consumer and online banking services. This study examines various socioeconomic and demographic factors associated with the decision to adopt Internet banking.The Logit and OLS models were formulated to examine the decision to adopt Internet banking. The outcome from the empirical analysis demonstrates individual’s income level, computer literate,frequent visit to the bank branches and Internet access were found to be statistically significant.
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About the Author
Sanmugam Annamalah is a lecturer for American Degree Programs in SEGi University College and a PHD candidate. A member of Malaysian Institute of Economic Research, an International reviewer for Pearson Publications, Journal of Economics & Finance, International Business Research and a Module writer for Open University of Malaysia.
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Factors determining Consumer Adoption of Internet Banking
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LAP LAMBERT Academic Publishing Jun 2012, 2012
ISBN 10: 3659159921
ISBN 13: 9783659159923
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Internet banking has played a vital role in the e-payment as it provides an online transaction platform to support many e-commerce applications such as online shopping, online auction, and Internet stock trading. In contrast to online purchases, the adoption of Internet banking is typically more complex, as it initiates a long-term relationship between the consumer and online banking services. This study examines various socioeconomic and demographic factors associated with the decision to adopt Internet banking.The Logit and OLS models were formulated to examine the decision to adopt Internet banking. The outcome from the empirical analysis demonstrates individual's income level, computer literate,frequent visit to the bank branches and Internet access were found to be statistically significant. 156 pp. Englisch. Seller Inventory # 9783659159923
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Factors determining Consumer Adoption of Internet Banking : Internet Banking, Adoption, Demographics, Econometrics, Profiling
Published by
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659159921
ISBN 13: 9783659159923
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Internet banking has played a vital role in the e-payment as it provides an online transaction platform to support many e-commerce applications such as online shopping, online auction, and Internet stock trading. In contrast to online purchases, the adoption of Internet banking is typically more complex, as it initiates a long-term relationship between the consumer and online banking services. This study examines various socioeconomic and demographic factors associated with the decision to adopt Internet banking.The Logit and OLS models were formulated to examine the decision to adopt Internet banking. The outcome from the empirical analysis demonstrates individual's income level, computer literate,frequent visit to the bank branches and Internet access were found to be statistically significant. Seller Inventory # 9783659159923
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Factors determining Consumer Adoption of Internet Banking
Published by
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659159921
ISBN 13: 9783659159923
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Annamalah SanmugamSanmugam Annamalah is a lecturer for American Degree Programs in SEGi University College and a PHD candidate. A member of Malaysian Institute of Economic Research, an International reviewer for Pearson Publications,. Seller Inventory # 5135905
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Factors determining Consumer Adoption of Internet Banking: Internet Banking, Adoption, Demographics, Econometrics, Profiling
Published by
LAP LAMBERT Academic Publishing, 2012
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ISBN 13: 9783659159923
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Factors determining Consumer Adoption of Internet Banking
Published by
LAP LAMBERT Academic Publishing Jun 2012, 2012
ISBN 10: 3659159921
ISBN 13: 9783659159923
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Internet banking has played a vital role in the e-payment as it provides an online transaction platform to support many e-commerce applications such as online shopping, online auction, and Internet stock trading. In contrast to online purchases, the adoption of Internet banking is typically more complex, as it initiates a long-term relationship between the consumer and online banking services. This study examines various socioeconomic and demographic factors associated with the decision to adopt Internet banking.The Logit and OLS models were formulated to examine the decision to adopt Internet banking. The outcome from the empirical analysis demonstrates individual's income level, computer literate,frequent visit to the bank branches and Internet access were found to be statistically significant.OmniScriptum SRL, Str. Armeneasca 28/1, office 1, 2012 Chisinau 156 pp. Englisch. Seller Inventory # 9783659159923