Marketing and Sales in the Metaverse: Understanding and Profiting from the Metaverse: An Introduction for Businesses - Softcover

Kohne, Andreas; Komor, Ralf H.

Softcover

ISBN 10: 3658459697 ISBN 13: 9783658459697

Publisher: Springer, 2024

Synopsis

This book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop a fundamental understanding of the key terms and tools of the Metaverse with this book, and learn how Augmented Reality (AR) and Virtual Reality (VR) can shape the future of your business – and how you can optimally present and sell yourself in virtual worlds. With numerous use cases, strategies, and best practices, you will be well-equipped to help shape the Metaverse of tomorrow today.

About this title

About the Author

Dr. Andreas Kohne is one of the managing directors of Valisory GmbH and an experienced business consultant. He has successfully implemented numerous national and international AR/VR projects across various industries.

Ralf H. Komor is a top interim executive and a multiple award-winning expert in B2B sales. He has repeatedly demonstrated his expertise through the visionary use of AR, VR, and virtual technologies in his projects.

From the Back Cover

This book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop a fundamental understanding of the key terms and tools of the Metaverse with this book, and learn how Augmented Reality (AR) and Virtual Reality (VR) can shape the future of your business – and how you can optimally present and sell yourself in virtual worlds. With numerous use cases, strategies, and best practices, you will be well-equipped to help shape the Metaverse of tomorrow today.

The Content

• Understanding the Metaverse and Its Importance for Businesses and Organizations
• Impact of the Metaverse on the Areas of Marketing and Sales
• Use Cases for the Application of AR and VR in Various Industries
• Strategies for the Journey into the Metaverse
• Outlook on the Future of Virtual Worlds

The Authors

Dr. Andreas Kohne is one of the managing directors of Valisory GmbH and an experienced business consultant. He has successfully implemented numerous national and international AR/VR projects across various industries.

Ralf H. Komor is a top interim executive and a multiple award-winning expert in B2B sales. He has repeatedly demonstrated his expertise through the visionary use of AR, VR, and virtual technologies in his projects.

The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

Edition details

• Publisher: Springer
• Publication date: 2024
• Language: English
• ISBN 10: 3658459697
• ISBN 13: 9783658459697
• Binding: Paperback
• Number of pages: 90