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Impacts of Customer Relationship Management on Development of Corporations (Gabler Theses) - Softcover

Book 2 of 8: Gabler Theses

Moser, Martin A.

 
9783658358341: Impacts of Customer Relationship Management on Development of Corporations (Gabler Theses)
Softcover
ISBN 10: 3658358343 ISBN 13: 9783658358341
Publisher: Springer Gabler, 2021

Synopsis

The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.



"synopsis" may belong to another edition of this title.

About the Author

About the author:
Martin A. Moser studied Industrial Engineering and Sales Management at the University of Applied Sciences Wiener Neustadt and the Thompson Rivers University in Canada after completing his training at the HTL Mödling (Electronics and Telecommunication Engineering). In addition to his professional activities in Technical Key Account Management and Corporate Development in the packaging industry, he accomplished academic training in Financial Management at Middlesex University London and a PhD-Programme in International Economic Relations and Management at the University of Sopron.

From the Back Cover

The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.


About the author:
Martin A. Moser studied Industrial Engineering and Sales Management at the University of Applied Sciences Wiener Neustadt and the Thompson Rivers University in Canada after completing his training at the HTL Mödling (Electronics and Telecommunication Engineering). In addition to his professional activities in Technical Key Account Management and Corporate Development in the packaging industry, he accomplished academic training in Financial Management at Middlesex University London and a PhD-Programme in International Economic Relations and Management at the Universityof Sopron.

"About this title" may belong to another edition of this title.

Publisher
Springer Gabler
Publication date
2021
Language
English
ISBN 10 
3658358343
ISBN 13 
9783658358341
Binding
Paperback
Edition number
1
Number of pages
160