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Measures for Innovating Business Models: An Empirical Study of German SMEs (BestMasters) - Softcover

Buliga, Oana

 
9783658055349: Measures for Innovating Business Models: An Empirical Study of German SMEs (BestMasters)
Softcover
ISBN 10: 3658055340 ISBN 13: 9783658055349
Publisher: Springer Gabler, 2014

Synopsis

The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard.

"synopsis" may belong to another edition of this title.

About the Author

Oana Buliga is a research associate at the Chair of Industrial Management (Prof. Dr. Kai-Ingo Voigt), Friedrich-Alexander University of Erlangen-Nürnberg. Her research interests are business model innovation and social business.

From the Back Cover

The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard.

Contents

  • Business Model Innovation
  • Small and Medium-Sized Enterprises
  • Implementation of Business Model Innovations

Target Groups

  • Researchers and students in the field of economic sciences with a focus on strategic management and innovation
  • SME managers

The Author

Oana Buliga is a research associate at the Chair of Industrial Management (Prof. Dr. Kai-Ingo Voigt), Friedrich-Alexander University of Erlangen-Nürnberg. Her research interests are business model innovation and social business.

"About this title" may belong to another edition of this title.

Publisher
Springer Gabler
Publication date
2014
Language
English
ISBN 10 
3658055340
ISBN 13 
9783658055349
Binding
Paperback
Number of pages
87