Narrative and Innovation: New Ideas for Business Administration, Strategic Management and Entrepreneurship (Management – Culture – Interpretation) - Softcover

Softcover

ISBN 10: 3658013745 ISBN 13: 9783658013745

Publisher: Springer VS, 2013

Synopsis

The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As “stressors” and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management, however, makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation, therefore, presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream.

About this title

About the Author

Dr. Andreas P. Müller is Professor of Intercultural Communication and Intercultural Management at Karlshochschule. He is Dean of the Faculty of Business Administration and Management.

Dr. Lutz Becker is Professor of Management and Leadership at Karlshochschule International University, Karlsruhe, Germany, teaching and researching in the areas “Strategic Leadership”, “International Management” and “Change & Innovation”.

From the Back Cover

The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As “stressors” and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management, however, makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation, therefore, presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream.

Content

· Innovation

· Narratology

· Strategic Management

· Entrepreneurship

· Early Recognition

Target groups

· Lectures and students of economic and social sciences, cultural studies and philology

· Leaders from business, politics and government

Editors

Dr. Andreas P. Müller is Professor of Intercultural Communication and Intercultural Management at Karlshochschule. He is Dean of the Faculty of Business Administration and Management.

Dr. Lutz Becker is Professor of Management and Leadership at Karlshochschule International University, Karlsruhe, Germany, teaching and researching in the areas “Strategic Leadership”, “International Management” and “Change & Innovation”.

Edition details

• Publisher: Springer VS
• Publication date: 2013
• Language: English
• ISBN 10: 3658013745
• ISBN 13: 9783658013745
• Binding: Paperback
• Number of pages: 275
• Editor: Müller Andreas P., Becker Lutz