Systematic Chasing for Economic Success: An Innovation Management Approach for German SME's in Drive Technology Business - Softcover
Synopsis
Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences Dortmund, language: English, abstract: The German drive technology industry is dominated from SME's and must supply its products to customers around the world. In addition this industrial segment is challenged by competitors from many other countries as well as from customers with very different needs. Therefore SME's are faced to two main questions. First challenging question "what will be the best strategy to create competitive advantage?", second: "what are the necessities to carry out this strategy effectively and efficiently?". 1.2 Aim of this work Based on an analysis of the industrial segment the structure and essential needs and boundary conditions will be derived. In addition a suitable strategy to reach a competitive advantage will be analyzed and assessed. For this strategy a suitable innovation management process as well as a toolbox for SME's to implement this process into the company will be developed.[...]
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About the Author
Thomas Kamps, Dr.-Ing., was born in Marl in 1971. He graduated in mechanical engineering at the University of Duisburg-Essen. Afterwards, he started to work at the department of product engineering. In 2006, he obtained a doctor's degree in Mechanical Engineering, and in 2011, he added a master's degree in Business Administration. During the last decade, he has been responsible for R&D activities at technical products and thereby, he worked in leading positions for different companies.
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences Dortmund, language: English, abstract: The German drive technology industry is dominated from SME's and must supply itsproducts to customers around the world. In addition this industrial segment is challengedby competitors from many other countries as well as from customers with verydifferent needs. Therefore SME's are faced to two main questions. First challengingquestion 'what will be the best strategy to create competitive advantage ', second:'what are the necessities to carry out this strategy effectively and efficiently '.1.2 Aim of this workBased on an analysis of the industrial segment the structure and essential needs andboundary conditions will be derived. In addition a suitable strategy to reach a competitiveadvantage will be analyzed and assessed. For this strategy a suitable innovationmanagement process as well as a toolbox for SME's to implement this process into thecompany will be developed.[.]. Seller Inventory # 9783656250012