Items related to Adjectives in Advertising - an Analysis

Adjectives in Advertising - an Analysis - Softcover

Schmitz, Patrick; Meß, Sebastian

 
9783656151685: Adjectives in Advertising - an Analysis

Synopsis

Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 2,0, RWTH Aachen University, language: English, abstract: This term-paper is - among other things - meant to present the role adjectives play in the whole process of advertising. With a restriction to written advertisement, the following questions are to be answered: Can adjectives accomplish to attract a consumer? Can they initiate interest, desire or the action of buying the product?

"synopsis" may belong to another edition of this title.

From the Back Cover

Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 2,0, RWTH Aachen University, language: English, abstract: This term-paper is ¿ among other things - meant to present the role adjectives play in the whole process of advertising. With a restriction to written advertisement, the following questions are to be answered: Can adjectives accomplish to attract a consumer? Can they initiate interest, desire or the action of buying the product?

"About this title" may belong to another edition of this title.