Items related to Pispers, R: Neuromarketing im Internet

Pispers, R: Neuromarketing im Internet - Hardcover

 
9783648108994: Pispers, R: Neuromarketing im Internet

Synopsis

New technologies create new potential, but make marketing tasks increasingly complex. See what forms of presentation are important on the web to reach customers emotionally and create a sustained customer experience in the digital world. Also benefit from the results of the first neuroscience study on the effects of multimedia forms of presentation on the Internet.


Contents:

  • Buying behaviour and buying barriers: current figures and cases
  • The most important neuromarketing concepts for eCommerce at a glance
  • Recent reports from research and online practice
  • Latest neuromarketing insights on social media
  • The online tools of the future - scenarios for tomorrow's online communication

"synopsis" may belong to another edition of this title.