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With crisp and insightful contributions from 47 of the world's leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of 'radio frequency identification' (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
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With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, here is in a single volume a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium.
From the reviews:
"The book ‘Retailing in the 21st Century’ improves contemporary retailing’s public image, enhances the knowledge of its practioners, and stimulates further retailing research. ... Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from academic research and conveys interesting insights into current and future trends in retailing." (A. Kotouc, Thexis, Issue 3, 2006)
From the reviews of the second edition:
“Manfred Krafft and Murali Mantrala, have successfully brought together an impressive list of 48 authors who include industry experts and leading academic scholars from Europe, the USA, Australia, and India. ... Overall, I believe that practitioners as well as academics will strongly benefit from this book and find it stimulating and thought-provoking. ... it provides good insight about retailing ... . A selective reading would benefit anyone who hopes to succeed in tomorrow’s retail environment.” (Ardhendu Shekhar Singh, Journal of Consumer Marketing, Vol. 28 (7), 2011)
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- PublisherSpringer
- Publication date2014
- ISBN 10 3642427219
- ISBN 13 9783642427213
- BindingPaperback
- Edition number2
- Number of pages477
- EditorKrafft Manfred, Mantrala Murali K.
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Retailing in the 21st Century
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -With crisp and insightful contributions from 47 of the world's leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of 'radio frequency identification' (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. 480 pp. Englisch. Seller Inventory # 9783642427213
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Retailing in the 21st Century : Current and Future Trends
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Book Description Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of 'radio frequency identification' (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from some of the world's leading experts, Retailing in the 21st Century is a compendium of state-of-the-art, cutting-edge knowledge for successful retailing today. Seller Inventory # 9783642427213
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Book Description Condition: New. Book is in NEW condition. 1.61. Seller Inventory # 3642427219-2-1
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Retailing in the 21st Century
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Present situation of the retail sector and future challenges exploredWritten by leading experts in the fieldManfred Krafft holds the Chair of Marketing at the University of Muenster, Germany. He is also director of the Center for Intera. Seller Inventory # 11800846
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Book Description Paperback. Condition: Brand New. 2nd edition. 480 pages. 9.25x6.25x1.25 inches. In Stock. Seller Inventory # 3642427219
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