Synopsis
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!
The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:
Begin with the consumers
Be innovative
Target the right group
Create the right message
Find the right environment
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From the Back Cover
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!
The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:
Begin with the consumers
Be innovative
Target the right group
Create the right message
Find the right environment
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The Seven Principles of WOM and Buzz Marketing
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Why are word-of-mouth campaigns effective for some products, while failing for others Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz Panos Mourdoukoutas and George J Siomkos provide the answers!The transformation of a desire for a product into an 'epidemic' was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. 'TheSeven Principles of WOM and Buzz Marketing' offers the essential tools -seven simple steps - to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:Begin with the consumersBe innovativeTarget the right groupCreate the right messageFind the right environment 116 pp. Englisch. Seller Inventory # 9783642425172
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. First book to explain how to turn WOM into BUZZExceeds competitive titles by explaining why WOM campaigns work for some products, while fail for othersWhy are word-of-mouth campaigns effective for some products, while failing for others. Seller Inventory # 11800747
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Why are word-of-mouth campaigns effective for some products, while failing for others Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz Panos Mourdoukoutas and George J Siomkos provide the answers!The transformation of a desire for a product into an 'epidemic' was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. 'The Seven Principles of WOM and Buzz Marketing' offers the essential tools - seven simple steps - to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:Begin with the consumersBe innovativeTarget the right groupCreate the right messageFind the right environmentSpringer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 116 pp. Englisch. Seller Inventory # 9783642425172
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The Seven Principles of WOM and Buzz Marketing : Crossing the Tipping Point
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Taschenbuch. Condition: Neu. The Seven Principles of WOM and Buzz Marketing | Crossing the Tipping Point | Panos Mourdoukoutas (u. a.) | Taschenbuch | xii | Englisch | 2014 | Springer | EAN 9783642425172 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Seller Inventory # 104914049