Process-based Strategic Planning - Softcover

Grünig, Rudolf; Kühn, Richard

Softcover

ISBN 10: 3642423787 ISBN 13: 9783642423789

Publisher: Springer, 2014

About this title

About the Author

Univ.-Prof. Dr. rer. pol. Rudolf Grünig is full time Professor of Business Administration and Lecturer in Strategic Management in various postgraduate programs at the University of Fribourg, Switzerland.

Professor Dr. Richard Kühn was Ordinarius of Business Administration and Director of the Institute of Marketing and Management at the University of Berne until 2004. Since fall 2004 he is Emeritus, adviser/consultant, member in boards of various Swiss companies. He is author of numerous textbooks and articles in the fields of Marketing and Management.      

   

From the Back Cover

A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.                 

Edition details

• Publisher: Springer
• Publication date: 2014
• Language: English
• ISBN 10: 3642423787
• ISBN 13: 9783642423789
• Binding: Paperback
• Edition number: 6
• Number of pages: 382