Strategy and Communication for Innovation - Softcover

 
9783642414800: Strategy and Communication for Innovation

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Synopsis

Part I - Strategic Perspectives on Innovation.- Part II - Communicative Perspectives on Innovation.- Part III - Integrated Perspectives on Innovation.- Part IV - Best Practices and Case Examples.

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9783642414787: Strategy and Communication for Innovation

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ISBN 10:  3642414788 ISBN 13:  9783642414787
Publisher: Springer, 2014
Hardcover