Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing - Softcover

Vecchiato, Giovanni; Cherubino, Patrizia; Trettel, Arianna

 
9783642380655: Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Softcover
ISBN 10: 3642380654 ISBN 13: 9783642380655
Publisher: Springer, 2013

This specific ISBN edition is currently not available.

Synopsis

How Marketing meets Neuroscience.- Neuronal responses to TV commercials.- Neuromarketing and society.- Why use neuroelectrical brain imaging for marketing?.

"synopsis" may belong to another edition of this title.

Publisher
Springer
Publication date
2013
Language
English
ISBN 10 
3642380654
ISBN 13 
9783642380655
Binding
Paperback

Other Popular Editions of the Same Title

9783642380631: Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing: 3 (Biosystems & Biorobotics, 3)

Featured Edition

ISBN 10:  3642380638 ISBN 13:  9783642380631
Publisher: Springer, 2013
Hardcover