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Customer Relationship Management: Concept, Strategy, and Tools - Softcover

Kumar, V.; Reinartz, Werner

 
9783642201110: Customer Relationship Management: Concept, Strategy, and Tools
Softcover
ISBN 10: 3642201113 ISBN 13: 9783642201110
Publisher: Springer, 2012

This specific ISBN edition is currently not available.

Synopsis

Preface.- 1 The Role of CRM.- 2 Relationship Marketing.- 3 Strategic CRM.- 4 Implementing the CM Strategy.- 5 CRM Metrics.- 6 Data Mining.- 7 Using Databases.- 8 Software Tools and Dashboards.- 9 Designing Loyalty Programs.- 10 Campaign Management.- 11 CRM and Multichannel Management.- 12 Customer Management in B2B.- 13 CRM and Consumer Behavior.- 14 Application of CRM in B2B and B2B Scenarios.- 15 The Future of CRM.- Index.

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  • PublisherSpringer
  • Publication date2012
  • ISBN 10 3642201113
  • ISBN 13 9783642201110
  • BindingPaperback
  • LanguageEnglish

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Other Popular Editions of the Same Title

9783642201301: Customer Relationship Management, Second Edition: Concept, Strategy, and Tools

Featured Edition

ISBN 10:  364220130X ISBN 13:  9783642201301
Publisher: Springer, 2012
Softcover