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Collaborative Promotions: Optimizing Retail Supply Chains with Upstream Information Sharing: 643 (Lecture Notes in Economics and Mathematical Systems, 643) - Softcover

Book 45 of 126: Lecture Notes in Economics and Mathematical Systems

Wiehenbrauk, Daniela

 
9783642133923: Collaborative Promotions: Optimizing Retail Supply Chains with Upstream Information Sharing: 643 (Lecture Notes in Economics and Mathematical Systems, 643)
Softcover
ISBN 10: 3642133924 ISBN 13: 9783642133923
Publisher: Springer, 2010

Synopsis

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.

"synopsis" may belong to another edition of this title.

From the Back Cover

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.

"About this title" may belong to another edition of this title.

Publisher
Springer
Publication date
2010
Language
English
ISBN 10 
3642133924
ISBN 13 
9783642133923
Binding
Paperback
Number of pages
173