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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Softcover

Mooi, Erik; Sarstedt, Marko

 
9783642125423: A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
Softcover
ISBN 10: 3642125425 ISBN 13: 9783642125423
Publisher: Springer, 2011

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Synopsis

1 Introduction.- 2 The Market Research Process.- 3 Data.- 4 Getting Data.- 5 Descriptive Statistics.- 6 Hypothesis Testing & Anova.- 7 Regression Analysis.- 8 Factor Analysis.- 9 Cluster Analysis.- 10 Communicating the Findings.- References.

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Publisher
Springer
Publication date
2011
Language
English
ISBN 10 
3642125425
ISBN 13 
9783642125423
Binding
Paperback
Number of pages
328

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Other Popular Editions of the Same Title

9783662519813: A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)

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ISBN 10:  366251981X ISBN 13:  9783662519813
Publisher: Springer, 2016
Softcover