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Media Management: Leveraging Content for Profitable Growth - Softcover
Book 21 of 43: Springer Series in Operations Research and Financial Engineering
Synopsis
As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
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As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
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Media Management (eng)
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Media Management: Leveraging Content for Profitable Growth
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Media Management
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Springer Berlin Heidelberg, Springer Berlin Heidelberg Dez 2010, 2010
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels areoffered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality. 196 pp. Englisch. Seller Inventory # 9783642078866
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Media Management
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Compendium on the current trends in the media industry from a business management perspective As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new chan. Seller Inventory # 5046941
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Media Management
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Media Management
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Media Management | Leveraging Content for Profitable Growth
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Taschenbuch. Condition: Neu. Media Management | Leveraging Content for Profitable Growth | Andrej Vizjak (u. a.) | Taschenbuch | viii | Englisch | 2010 | Springer | EAN 9783642078866 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Seller Inventory # 107174999
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Media Management
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 196 pp. Englisch. Seller Inventory # 9783642078866