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Media Management: Leveraging Content for Profitable Growth - Softcover
Book 21 of 43: Springer Series in Operations Research and Financial Engineering
Synopsis
As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
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From the Back Cover
As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
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Media Management (eng)
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Media Management : Leveraging Content for Profitable Growth
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Media Management : Leveraging Content for Profitable Growth
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Media Management
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Springer Berlin Heidelberg, Springer Berlin Heidelberg Dez 2010, 2010
ISBN 10: 3642078869
ISBN 13: 9783642078866
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels areoffered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality. 196 pp. Englisch. Seller Inventory # 9783642078866
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Media Management: Leveraging Content for Profitable Growth
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Media Management
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Springer Berlin Heidelberg, 2010
ISBN 10: 3642078869
ISBN 13: 9783642078866
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Compendium on the current trends in the media industry from a business management perspective As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new chan. Seller Inventory # 5046941
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Media Management
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Media Management : Leveraging Content for Profitable Growth
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels areoffered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality. Seller Inventory # 9783642078866
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Media Management
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