Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data (Data-Centric Systems and Applications) - Softcover

Liu, Bing

Softcover

ISBN 10: 3642072372 ISBN 13: 9783642072376

Publisher: Springer Berlin Heidelberg, 2009

Synopsis

This book provides a comprehensive text on Web data mining. Key topics of structure mining, content mining, and usage mining are covered. The book brings together all the essential concepts and algorithms from related areas such as data mining, machine learning, and text processing to form an authoritative and coherent text. The book offers a rich blend of theory and practice. It is suitable for students, researchers and practitioners interested in Web mining. Lecturers can readily use it for classes on data mining, Web mining, and Web search. Internet support with lecture slides and project problems is available online.

About this title

Review

From the reviews: "This is a textbook about data mining and its application to the Web. ... Liu succeeds in helping readers appreciate the key role that data mining and machine learning play in Web applications. ... It also motivates the student by adding immediacy and relevance to the concepts and algorithms described. I liked the way the concepts are introduced in a stepwise manner. ... I also appreciated the bibliographical notes at the end of each chapter." (W. Hu, ACM Computing Reviews, January, 2009)

From the Back Cover

Web mining aims to discover useful information and knowledge from Web hyperlinks, page contents, and usage data. Although Web mining uses many conventional data mining techniques, it is not purely an application of traditional data mining due to the semi-structured and unstructured nature of the Web data. The field has also developed many of its own algorithms and techniques.

Liu has written a comprehensive text on Web mining, which consists of two parts. The first part covers the data mining and machine learning foundations, where all the essential concepts and algorithms of data mining and machine learning are presented. The second part covers the key topics of Web mining, where Web crawling, search, social network analysis, structured data extraction, information integration, opinion mining and sentiment analysis, Web usage mining, query log mining, computational advertising, and recommender systems are all treated both in breadth and in depth. His book thus brings all the related concepts and algorithms together to form an authoritative and coherent text.

The book offers a rich blend of theory and practice. It is suitable for students, researchers and practitioners interested in Web mining and data mining both as a learning text and as a reference book. Professors can readily use it for classes on data mining, Web mining, and text mining. Additional teaching materials such as lecture slides, datasets, and implemented algorithms are available online.

About this edition

• Publisher: Springer Berlin Heidelberg
• Publication date: 2009
• ISBN 10: 3642072372
• ISBN 13: 9783642072376
• Binding: Paperback
• Number of pages: 552