Synopsis
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. At the same time, the sound grounding provided by this work is suitable for students pursuing Post-graduate Diploma or Master programmes in technological, scientific or IT-related areas. The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies.
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By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines.
At the same time, the sound grounding provided by this work is suitable for students pursuing Post-graduate Diploma or Master programmes in technological, scientific or IT-related areas. The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies.
Subsequently, the students are introduced to the implementation of communication strategies in media planning and the appropriate choice of communication tools. By way of conclusion, the authors investigate the principles of cooperation with communication agents and selected areas of International Marketing Communications.
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Marketing Communication Policies
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -By summing up the authors' lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions. 272 pp. Englisch. Seller Inventory # 9783642072147
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Marketing Communication Policies
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book explores fundamental aspects of Marketing Communications. It first presents foundational information by detailing the generic issues of Marketing Communications and presenting an overview of the information behavior of targeted customer groups. Coverage then details more specific areas such as situational analysis and the development of communications strategies in media planning and the appropriate choice of communication tools. In addition, the book investigates the principles of cooperation with communication agents and selected areas of International Marketing Communications. Also included are comprehensive illustrations, cases, questions for discussion, and case solutions to help the reader more easily grasp the subject.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 272 pp. Englisch. Seller Inventory # 9783642072147
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Marketing Communication Policies
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - By summing up the authors' lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. At the same time, the sound grounding provided by this work is suitable for students pursuing Post-graduate Diploma or Master programmes in technological, scientific or IT-related areas. The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies. Seller Inventory # 9783642072147
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Marketing Communication Policies
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Taschenbuch. Condition: Neu. Marketing Communication Policies | Rainer Busch (u. a.) | Taschenbuch | xi | Englisch | 2010 | Springer | EAN 9783642072147 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Seller Inventory # 107175433