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Synopsis
The purpose of this work is to examine the visual representation of gender in advertising images published by the fashion company American Apparel. Advertising images as socially meaningful materials construct, reflect, and transform notions of femininity and masculinity in society. The study includes an archaeological approach which generates data from archived advertising material of American Apparel. Due to the qualitative nature of the study only limited material is required which is subsequently interpreted through applying a discourse analysis. With respect to this, six advertisements are analysed in order to explore the visual construction gender. This book contributes to extent previous work of gender representation by examining the female and male body as a discursive effect by providing an understanding for advertising meaning inherent in images. Consequently, it shows the importance to recognize that advertising imagery, as a signifying practice, impacts cultural and individual conceptions of gender.
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The Visual Representation of Gender in Advertising Images
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The Visual Representation of Gender in Advertising Images
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The Visual Representation of Gender in Advertising Images
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AV Akademikerverlag 2015-10-28, 2015
ISBN 10: 3639873769
ISBN 13: 9783639873764
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The Visual Representation of Gender in Advertising Images
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The Visual Representation of Gender in Advertising Images
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AV Akademikerverlag Okt 2015, 2015
ISBN 10: 3639873769
ISBN 13: 9783639873764
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The purpose of this work is to examine the visual representation of gender in advertising images published by the fashion company American Apparel. Advertising images as socially meaningful materials construct, reflect, and transform notions of femininity and masculinity in society. The study includes an archaeological approach which generates data from archived advertising material of American Apparel. Due to the qualitative nature of the study only limited material is required which is subsequently interpreted through applying a discourse analysis. With respect to this, six advertisements are analysed in order to explore the visual construction gender. This book contributes to extent previous work of gender representation by examining the female and male body as a discursive effect by providing an understanding for advertising meaning inherent in images. Consequently, it shows the importance to recognize that advertising imagery, as a signifying practice, impacts cultural and individual conceptions of gender. 100 pp. Englisch. Seller Inventory # 9783639873764
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The Visual Representation of Gender in Advertising Images
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Wamsler CarolinCarolin Wamsler studied MSc Strategic Management at Leopold-Franzens-Universitaet Innsbruck, and BSc Business Administration & Economics at the University of Passau.The purpose of this work is to examine the visual . Seller Inventory # 158059544
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