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Synopsis
本文在综合分析国内外汽车网站发展历程的基础上，对汽车网站的形态、功能及属性进行研究，从中发现汽车网站发展的规律性因素。论文试图提供一种新的观察和研究汽车网站的视角，从汽车价值链的角度，重新审视汽车网站的发展路径与竞争策略。在分析对比汽车网站与汽车价值链之间关系的基础上，得出以下结论：汽车网站依托汽车价值链构建，并随汽车价值链延伸和变迁而不断拓展，汽车网站只有真正融入并服务好汽车价值链，才能得到生存和发展。波特的“价值链”及其相关理论是本文研究汽车网站形态、功能、发展路径的主要理论依据，也是本文研究汽车网站创新策略的主要理论工具。本文对国内主流汽车网站及其盈利模式进行了综合分析，从中我们可以看出它们是如何全面服务汽车价值链并从中获益的。网络广告、软件系统、电子商务、论坛车友会、会员服务、专业化服务是目前国内汽车网站的主要盈利模式，但这些并不是全部，国外汽车网站已经成熟的金融保险、价值评估等商业模式无疑为我国汽车网站的发展提供了参考。本文从传播学、产业经济学、竞争战略理论等多个角度，对国内汽车网站的发展路径和创新策略进行了系统研究。在研究过程中，综合运用了案例分析法、内容分析法、个案研究、访谈法等方法，力图在汽车网站的系统研究方面有所创新和突破。同时，用价值链理论分析汽车网站的方法同样适用于房地产、服装、IT等垂直类行业网站，希望对此类网站的研究也有一定借鉴作用。
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About the Author
史红涛，清华大学传播学硕士，先后任职于湖南电视台及中国汽车报社，熟悉汽车媒体及公益项目运作。
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- Publisher金琅学术出版社
- Publication date2015
- ISBN 10 363973856X
- ISBN 13 9783639738568
- BindingPaperback
- LanguageChinese
- Number of pages76
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - ben wen zai zong he fen xi guo nei wai qi che wang zhan fa zhan li cheng de ji chu shang dui qi che wang zhan de xing tai gong neng ji shu xing jin xing yan jiu cong zhong fa xian qi che wang zhan fa zhan de gui lv xing yin su lun wen shi tu ti gong yi zhong xin de guan cha he yan jiu qi che wang zhan de shi jiao cong qi che jia zhi lian de jiao du zhong xin shen shi qi che wang zhan de fa zhan lu jing yu jing zheng ce lve zai fen xi dui bi qi che wang zhan yu qi che jia zhi lian zhi jian guan xi de ji chu shang de chu yi xia jie lun qi che wang zhan yi tuo qi che jia zhi lian gou jian bing sui qi che jia zhi lian yan shen he bian qian er bu duan tuo zhan qi che wang zhan zhi you zhen zheng rong ru bing fu wu hao qi che jia zhi lian cai neng de dao sheng cun he fa zhan bo te de jia zhi lian ji qi xiang guan li lun shi ben wen yan jiu qi che wang zhan xing tai gong neng fa zhan lu jing de zhu yao li lun yi ju ye shi ben wen yan jiu qi che wang zhan chuang xin ce lve de zhu yao li lun gong ju ben wen dui guo nei zhu liu qi che wang zhan ji qi ying li mo shi jin xing le zong he fen xi cong zhong wo men ke yi kan chu ta men shi ru he quan mian fu wu qi che jia zhi lian bing cong zhong huo yi de wang luo guang gao ruan jian xi tong dian zi shang wu lun tan che you hui hui yuan fu wu zhuan ye hua fu wu shi mu qian guo nei qi che wang zhan de zhu yao ying li mo shi dan zhe xie bing bu shi quan bu guo wai qi che wang zhan yi jing cheng shu de jin rong bao xian jia zhi ping gu deng shang ye mo shi wu yi wei wo guo qi che wang zhan de fa zhan ti gong le can kao ben wen cong chuan bo xue chan ye jing ji xue jing zheng zhan lve li lun deng duo ge jiao du dui guo nei qi che wang zhan de fa zhan lu jing he chuang xin ce lve jin xing le xi tong yan jiu zai yan jiu guo cheng zhong zong he yun yong le an li fen xi fa nei rong fen xi fa ge an yan jiu fang tan fa deng fang fa li tu zai qi che wang zhan de xi tong yan jiu fang mian you suo chuang xin he tu po tong shi yong jia zhi lian li lun fen xi qi che wang zhan de fang fa tong yang shi yong yu fang di chan fu zhuang IT deng chui zhi lei xing ye wang zhan xi wang dui ci lei wang zhan de yan jiu ye you yi ding jie jian zuo yong. Seller Inventory # 9783639738568
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