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Synopsis
地方博物館著重在創造難忘的體驗過程、傳遞在地精神與文化魅力的功能性，滿足消費者的心理需求。博物館的定位與功能隨著時代有所改變，以民眾心理層面的需求為主，將休閒、娛樂與學習統合在同一個目標下，希望透過良好的資訊規劃，為參觀者帶來深刻感受的參觀經驗。本研究主要以個案研究法與問卷調查法進行調查，篩選三間地方博物館作為此次的研究對象，目的在瞭解個案所採用之體驗類型以及參觀滿意度，以作為未來地方博物館之參考。本研究共分為三個階段：第一階段篩選地方博物館樣本，第二階段進行北中南三間博物館的訪談與現況調查，第三階段為博物館參觀者的滿意度問卷調查。研究結果在於，1.瞭解個案所採用之體驗類型，分析作為體驗型地方博物館所需具備的要素。2.調查地方博物館參觀者的參觀目的與滿意度，從中尋求共同的認同感。3.由因素分析後可得知參觀者對博物館滿意度主要可分為五個因素：（1）創意互動（2）實體感受（3）學習教育（4）形象加值（5）強化印象。
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About the Author
鄭愉蓉，國立台中商專商業設計學士，國立雲林科技大學視覺傳達碩士，工作領域與研究範疇包括視覺設計 / 品牌行銷與公共展示策略建構，參與作品曾獲台灣視覺設計獎金獎並收錄於亞太設計年鑑(APD)，目前為liaoweigraphic設計工作室設計師。
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - di fang bo wu guan zhu zhong zai chuang zao nan wang de ti yan guo cheng chuan di zai di jing shen yu wen hua mei li de gong neng xing man zu xiao fei zhe de xin li xu qiu bo wu guan de ding wei yu gong neng sui zhu shi dai you suo gai bian yi min zhong xin li ceng mian de xu qiu wei zhu jiang xiu xian yu le yu xue xi tong he zai tong yi ge mu biao xia xi wang tou guo liang hao de zi xun gui hua wei can guan zhe dai lai shen ke gan shou de can guan jing yan ben yan jiu zhu yao yi ge an yan jiu fa yu wen juan diao cha fa jin xing diao cha shai xuan san jian di fang bo wu guan zuo wei ci ci de yan jiu dui xiang mu de zai liao jie ge an suo cai yong zhi ti yan lei xing yi ji can guan man yi du yi zuo wei wei lai di fang bo wu guan zhi can kao ben yan jiu gong fen wei san ge jie duan di yi jie duan shai xuan di fang bo wu guan yang ben di er jie duan jin xing bei zhong nan san jian bo wu guan de fang tan yu xian kuang diao cha di san jie duan wei bo wu guan can guan zhe de man yi du wen juan diao cha yan jiu jie guo zai yu 1 liao jie ge an suo cai yong zhi ti yan lei xing fen xi zuo wei ti yan xing di fang bo wu guan suo xu ju bei de yao su 2 diao cha di fang bo wu guan can guan zhe de can guan mu de yu man yi du cong zhong xun qiu gong tong de ren tong gan 3 you yin su fen xi hou ke de zhi can guan zhe dui bo wu guan man yi du zhu yao ke fen wei wu ge yin su 1 chuang yi hu dong 2 shi ti gan shou 3 xue xi jiao yu 4 xing xiang jia zhi 5 qiang hua yin xiang. Seller Inventory # 9783639736403
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