Synopsis
Consumers constitute the largest economic group in any country and are considered to be the core of all our economic activities. They need greater attention from all dimensions of the marketing sphere. With a vast number of goods and services on offer, it has become essential for a consumer to know his rights. In the present economic and social scenario the knowledge of consumer protection is very important as each one of us is a consumer in one form or other, and is liable to be received or taken for granted. If all businessmen scrupulously follow customer-oriented marketing i.e., producing quality goods that are required by the consumers there will not be any dissatisfaction among as consumers. Because of unfair trade practices indulged in by some businessmen such as supplying spurious and adulterated products, pricing the products very high, packing the products deceptively, giving false advertisements, etc., the consumer is being cheated. In view of the widely prevalent consumer exploitation in India, the government has brought out a number of statutory regulations to protect the consumer interest.
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About the Author
Dr.L.Narayanaswamy M.Com.Ph.D is Lecturer in Commerce,NTR Govt Degree College, Valmiki Puram, Chittor,A.P., India. He has participated and presented papers in many national and international Seminars.J.Krishnamurthy M.Com.,is HOD of Commerce, NTR Govt Degree College, Valmikipuram, Chittor, A.P.,India. He has 20 years of teaching experience.
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Consumer Awareness In Rural India
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ISBN 10: 3639709861
ISBN 13: 9783639709865
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Consumers constitute the largest economic group in any country and are considered to be the core of all our economic activities. They need greater attention from all dimensions of the marketing sphere. With a vast number of goods and services on offer, it has become essential for a consumer to know his rights. In the present economic and social scenario the knowledge of consumer protection is very important as each one of us is a consumer in one form or other, and is liable to be received or taken for granted. If all businessmen scrupulously follow customer-oriented marketing i.e., producing quality goods that are required by the consumers there will not be any dissatisfaction among as consumers. Because of unfair trade practices indulged in by some businessmen such as supplying spurious and adulterated products, pricing the products very high, packing the products deceptively, giving false advertisements, etc., the consumer is being cheated. In view of the widely prevalent consumer exploitation in India, the government has brought out a number of statutory regulations to protect the consumer interest. 444 pp. Englisch. Seller Inventory # 9783639709865
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Consumer Awareness In Rural India
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Narayanaswamy Lakshmana VariDr.L.Narayanaswamy M.Com.Ph.D is Lecturer in Commerce,NTR Govt Degree College, Valmiki Puram, Chittor,A.P., India. He has participated and presented papers in many national and international Seminars.J.Kri. Seller Inventory # 4999246
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Consumer Awareness In Rural India | UGC National Seminar
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Taschenbuch. Condition: Neu. Consumer Awareness In Rural India | UGC National Seminar | Lakshmana Vari Narayanaswamy (u. a.) | Taschenbuch | 444 S. | Englisch | 2014 | Scholars' Press | EAN 9783639709865 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 105444440
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Consumer Awareness In Rural India
Published by
Scholars' Press Feb 2014, 2014
ISBN 10: 3639709861
ISBN 13: 9783639709865
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Consumers constitute the largest economic group in any country and are considered to be the core of all our economic activities. They need greater attention from all dimensions of the marketing sphere. With a vast number of goods and services on offer, it has become essential for a consumer to know his rights. In the present economic and social scenario the knowledge of consumer protection is very important as each one of us is a consumer in one form or other, and is liable to be received or taken for granted. If all businessmen scrupulously follow customer-oriented marketing i.e., producing quality goods that are required by the consumers there will not be any dissatisfaction among as consumers. Because of unfair trade practices indulged in by some businessmen such as supplying spurious and adulterated products, pricing the products very high, packing the products deceptively, giving false advertisements, etc., the consumer is being cheated. In view of the widely prevalent consumer exploitation in India, the government has brought out a number of statutory regulations to protect the consumer interest.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 444 pp. Englisch. Seller Inventory # 9783639709865
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Consumer Awareness In Rural India
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Consumer Awareness In Rural India : UGC National Seminar
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Consumers constitute the largest economic group in any country and are considered to be the core of all our economic activities. They need greater attention from all dimensions of the marketing sphere. With a vast number of goods and services on offer, it has become essential for a consumer to know his rights. In the present economic and social scenario the knowledge of consumer protection is very important as each one of us is a consumer in one form or other, and is liable to be received or taken for granted. If all businessmen scrupulously follow customer-oriented marketing i.e., producing quality goods that are required by the consumers there will not be any dissatisfaction among as consumers. Because of unfair trade practices indulged in by some businessmen such as supplying spurious and adulterated products, pricing the products very high, packing the products deceptively, giving false advertisements, etc., the consumer is being cheated. In view of the widely prevalent consumer exploitation in India, the government has brought out a number of statutory regulations to protect the consumer interest. Seller Inventory # 9783639709865
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Consumer Awareness In Rural India
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