Synopsis
Fruits and vegetables form a major commodity group under food category retail. Consumers have a wide range of retailing stores for purchasing fruits and vegetables. Data were collected from the fruits and vegetable consumers from five different retail store outlets like National Corporate Retail Chain (NCRC), Regional Corporate Retail Chain (RCRC), Private Sector Specialised Store (PRSS), Public Sector Specialised Store (PUSS) and Mom and Pop Store (M&P) in the Coimbatore city. The broad objective of the study is to explore the store choice preferences and buying behavior of consumers in these stores. The product choice factors namely fresh produce, product cleanliness, wider merchandise, credibility of product, product upgrading and frequent refilling influenced the consumers’ store choice preferences for ideal fruits and vegetables store. Awareness and Knowledge were the other two variables which had positive significant influence on the WTP higher prices for organic F&V. The modern F&V retail stores need to bestow attention to personalized service and convenience factor in their stores so as to improve their competitive advantage.
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About the Author
Dr. Balaji Parasuraman teaches marketing management, retailing and agribusiness at TNAU, Coimbatore. His research interests include retailing and consumer studies. Dr. Balaji is the author of numerous articles and book chapters in field of management.
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Retail Store Choice
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Scholars' Press Feb 2014, 2014
ISBN 10: 3639706595
ISBN 13: 9783639706598
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Fruits and vegetables form a major commodity group under food category retail. Consumers have a wide range of retailing stores for purchasing fruits and vegetables. Data were collected from the fruits and vegetable consumers from five different retail store outlets like National Corporate Retail Chain (NCRC), Regional Corporate Retail Chain (RCRC), Private Sector Specialised Store (PRSS), Public Sector Specialised Store (PUSS) and Mom and Pop Store (M&P) in the Coimbatore city. The broad objective of the study is to explore the store choice preferences and buying behavior of consumers in these stores. The product choice factors namely fresh produce, product cleanliness, wider merchandise, credibility of product, product upgrading and frequent refilling influenced the consumers store choice preferences for ideal fruits and vegetables store. Awareness and Knowledge were the other two variables which had positive significant influence on the WTP higher prices for organic F&V. The modern F&V retail stores need to bestow attention to personalized service and convenience factor in their stores so as to improve their competitive advantage. 328 pp. Englisch. Seller Inventory # 9783639706598
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Retail Store Choice
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Parasuraman BalajiDr. Balaji Parasuraman teaches marketing management, retailing and agribusiness at TNAU, Coimbatore. His research interests include retailing and consumer studies. Dr. Balaji is the author of numerous articles and b. Seller Inventory # 4999032
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Retail Store Choice | Perception, Preferences and Buying Behavior of Consumers
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Taschenbuch. Condition: Neu. Retail Store Choice | Perception, Preferences and Buying Behavior of Consumers | Balaji Parasuraman (u. a.) | Taschenbuch | 328 S. | Englisch | 2014 | Scholars' Press | EAN 9783639706598 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 105444792
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Retail Store Choice
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Retail Store Choice
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ISBN 10: 3639706595
ISBN 13: 9783639706598
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Fruits and vegetables form a major commodity group under food category retail. Consumers have a wide range of retailing stores for purchasing fruits and vegetables. Data were collected from the fruits and vegetable consumers from five different retail store outlets like National Corporate Retail Chain (NCRC), Regional Corporate Retail Chain (RCRC), Private Sector Specialised Store (PRSS), Public Sector Specialised Store (PUSS) and Mom and Pop Store (M&P) in the Coimbatore city. The broad objective of the study is to explore the store choice preferences and buying behavior of consumers in these stores. The product choice factors namely fresh produce, product cleanliness, wider merchandise, credibility of product, product upgrading and frequent refilling influenced the consumers' store choice preferences for ideal fruits and vegetables store. Awareness and Knowledge were the other two variables which had positive significant influence on the WTP higher prices for organic F&V. The modern F&V retail stores need to bestow attention to personalized service and convenience factor in their stores so as to improve their competitive advantage.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 328 pp. Englisch. Seller Inventory # 9783639706598
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Retail Store Choice : Perception, Preferences and Buying Behavior of Consumers
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Fruits and vegetables form a major commodity group under food category retail. Consumers have a wide range of retailing stores for purchasing fruits and vegetables. Data were collected from the fruits and vegetable consumers from five different retail store outlets like National Corporate Retail Chain (NCRC), Regional Corporate Retail Chain (RCRC), Private Sector Specialised Store (PRSS), Public Sector Specialised Store (PUSS) and Mom and Pop Store (M&P) in the Coimbatore city. The broad objective of the study is to explore the store choice preferences and buying behavior of consumers in these stores. The product choice factors namely fresh produce, product cleanliness, wider merchandise, credibility of product, product upgrading and frequent refilling influenced the consumers store choice preferences for ideal fruits and vegetables store. Awareness and Knowledge were the other two variables which had positive significant influence on the WTP higher prices for organic F&V. The modern F&V retail stores need to bestow attention to personalized service and convenience factor in their stores so as to improve their competitive advantage. Seller Inventory # 9783639706598
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