Using And Preparing Marketing Consultancy: Most companies thought that planning were in fact forecasting and budgeting and seriously has suffered grave results - Softcover

Eng Kim, Vincent Wee; Wee, Vivien

 
9783639700190: Using And Preparing Marketing Consultancy: Most companies thought that planning were in fact forecasting and budgeting and seriously has suffered grave results
Softcover
ISBN 10: 3639700198 ISBN 13: 9783639700190
Publisher: Scholars' Press, 2013

Synopsis

Marketing Consultancy book provide a wide range of recognising and critically evaluating the advantages of a ‘live’ time constrained project and be aware of the difficulties and problems this will involve. Besides, it explore and evaluate the business and marketing information needed when working with outside clients on a live marketing project. In addition to this, it also demonstrate information collection, classification, prioritisation and analysis skills as well as problem identification skills and be able to relate this to marketing theories and concepts.

"synopsis" may belong to another edition of this title.

About the Author

He is currently an adjunct professor for Upper Iowa university and has more than 18 years of working experience as art director, management consultant, post production executive and client servicing. Dr Vincent Wee has a marketing degree and an MA Marketing degree from Northumbria University, UK. His doctorate is from Selangor University.

"About this title" may belong to another edition of this title.

Publisher
Scholars' Press
Publication date
2013
Language
English
ISBN 10 
3639700198
ISBN 13 
9783639700190
Binding
Paperback
Number of pages
52