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“Single Unit Franchising versus Multi Unit Franchising.“: Agency Theory and Transaction Cost Theory based Explanations - Softcover
Synopsis
Since the 1980s major importance in the growth of franchising systems can be attributed to the advent of a new governance form due to multi unit franchising. Three distinct types of multi unit franchising have been categorised by researchers, namely, master franchising (or sub franchising), area development and area representative (sequential multi unit franchising) agreements. This work tries to explain the situation and use of multi unit franchising in the German franchise sector which is quite young compared to the U.S. market. Premises to explain the use of this ownership strategy are based on agency theory and transaction cost theory. The hypotheses formulated suggest that behavioural uncertainty through the franchisee, because of shirking and free riding, should have a positive relationship with the tendency to the use of multi unit franchising. A likewise positive relationship should be established due to specific investments by the franchisee at start of the contract. However, environmental uncertainty, because of rapid changing markets, should reduce the tendency to the use of multi unit franchising.
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About the Author
Education:Oct. 2002 – July 2011Study of International Business Administration at the Business Center (BWZ) of the University of Vienna. Focus on:· Logistics Management· International ManagementInternational Experience:Feb – July 2007 Erasmus exchange program: at the University of Florence
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¿Single Unit Franchising versus Multi Unit Franchising.¿
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AV Akademikerverlag Feb 2014, 2014
ISBN 10: 3639494733
ISBN 13: 9783639494730
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Since the 1980s major importance in the growth of franchising systems can be attributed to the advent of a new governance form due to multi unit franchising. Three distinct types of multi unit franchising have been categorised by researchers, namely, master franchising (or sub franchising), area development and area representative (sequential multi unit franchising) agreements. This work tries to explain the situation and use of multi unit franchising in the German franchise sector which is quite young compared to the U.S. market. Premises to explain the use of this ownership strategy are based on agency theory and transaction cost theory. The hypotheses formulated suggest that behavioural uncertainty through the franchisee, because of shirking and free riding, should have a positive relationship with the tendency to the use of multi unit franchising. A likewise positive relationship should be established due to specific investments by the franchisee at start of the contract. However, environmental uncertainty, because of rapid changing markets, should reduce the tendency to the use of multi unit franchising. 64 pp. Englisch. Seller Inventory # 9783639494730
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Single Unit Franchising Versus Multi Unit Franchising.
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VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2014
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Single Unit Franchising Versus Multi Unit Franchising.
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VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2014
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ISBN 13: 9783639494730
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Single Unit Franchising Versus Multi Unit Franchising.
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VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2014
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"\"Single Unit Franchising versus Multi Unit Franchising.\"
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AV Akademikerverlag Feb 2014, 2014
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ISBN 13: 9783639494730
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Since the 1980s major importance in the growth of franchising systems can be attributed to the advent of a new governance form due to multi unit franchising. Three distinct types of multi unit franchising have been categorised by researchers, namely, master franchising (or sub franchising), area development and area representative (sequential multi unit franchising) agreements. This work tries to explain the situation and use of multi unit franchising in the German franchise sector which is quite young compared to the U.S. market. Premises to explain the use of this ownership strategy are based on agency theory and transaction cost theory. The hypotheses formulated suggest that behavioural uncertainty through the franchisee, because of shirking and free riding, should have a positive relationship with the tendency to the use of multi unit franchising. A likewise positive relationship should be established due to specific investments by the franchisee at start of the contract. However, environmental uncertainty, because of rapid changing markets, should reduce the tendency to the use of multi unit franchising.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 64 pp. Englisch. Seller Inventory # 9783639494730
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"\"Single Unit Franchising versus Multi Unit Franchising.\" : Agency Theory and Transaction Cost Theory based Explanations"
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Since the 1980s major importance in the growth of franchising systems can be attributed to the advent of a new governance form due to multi unit franchising. Three distinct types of multi unit franchising have been categorised by researchers, namely, master franchising (or sub franchising), area development and area representative (sequential multi unit franchising) agreements. This work tries to explain the situation and use of multi unit franchising in the German franchise sector which is quite young compared to the U.S. market. Premises to explain the use of this ownership strategy are based on agency theory and transaction cost theory. The hypotheses formulated suggest that behavioural uncertainty through the franchisee, because of shirking and free riding, should have a positive relationship with the tendency to the use of multi unit franchising. A likewise positive relationship should be established due to specific investments by the franchisee at start of the contract. However, environmental uncertainty, because of rapid changing markets, should reduce the tendency to the use of multi unit franchising. Seller Inventory # 9783639494730
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"Single Unit Franchising versus Multi Unit Franchising." | Agency Theory and Transaction Cost Theory based Explanations
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Taschenbuch. Condition: Neu. "Single Unit Franchising versus Multi Unit Franchising." | Agency Theory and Transaction Cost Theory based Explanations | Lindia-Maria Moritz | Taschenbuch | 64 S. | Englisch | 2015 | AV Akademikerverlag | EAN 9783639494730 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 105433667