Customer Information System: Customer Retention in Livestock Feed Business - Softcover

Ayyub, Rana Muhammad; Usman Zia, Muhammad

 
9783639320497: Customer Information System: Customer Retention in Livestock Feed Business
Softcover
ISBN 10: 3639320492 ISBN 13: 9783639320497
Publisher: VDM Verlag Dr. Müller, 2010

Synopsis

Customer is considered "The Boss" in todays Corporate world. Every company's business depends on it's customer base.The importance of customer base increases with the increase in competition. That's why only those companies survive which try to trap not only the new customers but also try hard to retain the existing customers.This consultancy project has dealt with the establishment of a modern Customer Information System for Organon Livestock Feed company operating in Pakistan.Previously there was no mechanism to have information regarding it's customers. This project has emphasized the need of an efficient Customer Information System and guided the concerned management regarding establishing such an efficient CIS, System. The overall operating mechanism was laid down and different allied activities were instructed to be performed.

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About the Author

Mr. Ayyub is currently serving as an Assistant Professor of Marketing at University of Veterinary and Animal Sciences (UVAS) Lahore, Pakistan. He holds MBA (Marketing) degree and PGD (Post Graduate Diploma) from IBA, University of the Punjab. Previously he did DVM and M.Sc.(Hons.) in Pathology from UVAS Lahore.

"About this title" may belong to another edition of this title.

Publisher
VDM Verlag Dr. Müller
Publication date
2010
Language
English
ISBN 10 
3639320492
ISBN 13 
9783639320497
Binding
Paperback
Number of pages
76