The significance of the CEO?s internal communication programme: The impact of CEO communication on employee commitment levels - Softcover

Meyer, Irma

Softcover

ISBN 10: 3639166388 ISBN 13: 9783639166385

Publisher: VDM Verlag, 2009

Synopsis

CEOs are becoming increasingly aware of their roles as business communicators, but still find it difficult to quantify the value of internal communication within organisations. Internal communication is so entwined with the process of organising and with organisational structure, environment, power and culture that many theorists of organisational communication argue that organisations would not exist without communication. Internal communication is the catalyst, if not the key, to organisational excellence and effectiveness (Grunig,1992:114). This book illustrates the link between the internal corporate communication programme of an organisation?s Chief Executive Officer and the commitment levels to the same organisation of middle management employees. Business communicators and corporate communications specialists, who are interested in increasing employee commitment levels to the organisations through effective CEO internal communication programmes, will find this book of value.

About this title

About the Author

Irma Meyer holds a Masters Degree in Corporate Communication from the University of Johannesburg, South Africa and has a special interest in leadership communication and internal corporate communication. She currently runs her own Corporate Communication Consultancy after having gained valuable experience in the corporate environment.

Edition details

• Publisher: VDM Verlag
• Publication date: 2009
• Language: English
• ISBN 10: 3639166388
• ISBN 13: 9783639166385
• Binding: Paperback
• Number of pages: 192