The vertical integration phenomenon attracts the attention of many of the theorists by being at the intersection of the theories of firm, contracts and markets. Vertical integration process will affect the companies integrated mainly in terms of profitability, efficency, and market share. This book aims to analyze the effects of vertical integration on profitability. A case study is used to test these effects. For this purpose, pre- existing studies are analyzed and a simple econometric model is established. Ordinary Least Squares technique is used to estimate the regression model. The analysis should help shed some light on the relations between vertical integration and profitability, and should be useful for professionals or anyone else who may be interested in Merger & Acquisition processes.
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Belma Topaloglu Unluy?ld?z, MSc: Studied Economics in Middle East Technical University, Ankara-Turkey. Business Development Specialist at Arçelik A.?., ?stanbul-Turkey
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