Synopsis
Despite the increasing popularity of online shopping, little is known about consumer behaviour and attitudes towards e-retailers, particularly how customer loyalty is developed and maintained among online shoppers. This study examines the concept of e-loyalty and its manifestation within an e-retailing context. Also considered are the antecedents of e-loyalty and their relationships within this environment. Based on an extensive review of the extant literature, a conceptual model is developed and subsequently tested on a sample of customers from four Web-based retailers. Results indicate that e-loyalty is a multi-dimensional construct which manifests itself in several ways, some of which may not be readily observable, and is driven by numerous predictors via a complex network of inter-relationships. The findings offer significant insights into consumer perceptions and behaviour within this context, thus having important implications for both business practitioners and academics, particularly those with an interest in emerging Internet-enabled consumer markets.
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About the Author
Khanh V. La, PhD, graduated from RMIT University, currently a researcher at MISC Australia Pty. Ltd.
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Taschenbuch. Condition: Neu. Customer Loyalty in e-Retailing | Concepts, Measurements, Antecedents | Khanh La | Taschenbuch | Kartoniert / Broschiert | Englisch | 2008 | VDM Verlag Dr. Müller | EAN 9783639096972 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu. Seller Inventory # 101693532
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Despite the increasing popularity of online shopping,little is known about consumer behaviour andattitudes towards e-retailers, particularly howcustomer loyalty is developed and maintained amongonline shoppers. This study examines the concept ofe-loyalty and its manifestation within an e-retailingcontext. Also considered are the antecedents ofe-loyalty and their relationships within thisenvironment. Based on an extensive review of theextant literature, a conceptual model is developedand subsequently tested on a sample of customers fromfour Web-based retailers. Results indicate thate-loyalty is a multi-dimensional construct whichmanifests itself in several ways, some of which maynot be readily observable, and is driven by numerouspredictors via a complex network ofinter-relationships. The findings offer significantinsights into consumer perceptions and behaviourwithin this context, thus having importantimplications for both business practitioners andacademics, particularly those with an interest inemerging Internet-enabled consumer markets. Seller Inventory # 9783639096972