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Synopsis
With the presumption of change as an inevitable phenomenon, this study explores ways in which insurance companies can enhance their ability of meeting the constant changes in customers' preferences. The focus is held on understanding young customers' preferences regarding services provided by insurance companies. In an increasingly competitive environment, where insurance companies fight for the same customers, having a customer- oriented culture is extremely important not only to retain customers, but also to acquire new ones. This study presents various theories on the changes in customers' preferences as well as theories regarding organizational strategy and change. The study suggests how and when to meet the customers, and how to build long lasting, trust-based relationships which could lead to increased customer loyalty over time. Although the study involves an insurance company, other organizations dealing with similar services could also benefit from the findings.
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Customers' Preferences of Insurance Services
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Customers' Preferences of Insurance Services
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Customers¿¿¿ Preferences of Insurance Services: How Could Insurance Companies Enhance their Ability of Meeting the Constant Changes in Customers¿¿¿ Preferences?
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Customers' Preferences of Insurance Services
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VDM Verlag Dr. Mueller e.K. 2008-08-26, 2008
ISBN 10: 3639062191
ISBN 13: 9783639062199
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Customers¿¿¿ Preferences of Insurance Services: How Could Insurance Companies Enhance their Ability of Meeting the Constant Changes in Customers¿¿¿ Preferences?
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Customers Preferences of Insurance Services
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VDM Verlag Dr. Müller|VDM Verlag Dr. Müller e.K., 2008
ISBN 10: 3639062191
ISBN 13: 9783639062199
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Kartoniert / Broschiert. Condition: New. With the presumption of change as an inevitablephenomenon, this study explores ways in whichinsurance companies can enhance their ability ofmeeting the constant changes in customers preferences. The focus is held on understandingyoung customers preferences. Seller Inventory # 4953867
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Customers' Preferences of Insurance Services; . : How Could Insurance Companies Enhance their Ability of Meeting the Constant Changes in Customers' Preferences?
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VDM Verlag Dr. Müller, VDM Verlag Dr. Müller E.K., 2008
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ISBN 13: 9783639062199
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Taschenbuch. Condition: Neu. Neuware - With the presumption of change as an inevitablephenomenon, this study explores ways in whichinsurance companies can enhance their ability ofmeeting the constant changes in customers'preferences. The focus is held on understandingyoung customers' preferences regarding servicesprovided by insurance companies. In an increasinglycompetitive environment, where insurance companiesfight for the same customers, having a customer-oriented culture is extremely important not only toretain customers, but also to acquire new ones. Thisstudy presents various theories on the changes incustomers' preferences as well as theories regardingorganizational strategy and change.The study suggests how and when to meet thecustomers, and how to build long lasting, trust-based relationships which could lead to increasedcustomer loyalty over time. Although the studyinvolves an insurance company, other organizationsdealing with similar services could also benefitfrom the findings. Seller Inventory # 9783639062199
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Customers¿¿¿ Preferences of Insurance Services: How Could Insurance Companies Enhance their Ability of Meeting the Constant Changes in Customers¿¿¿ Preferences
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