Differing Outlook of Contemporary Advertising - Softcover

 
9783631803714: Differing Outlook of Contemporary Advertising
Softcover
ISBN 10: 3631803710 ISBN 13: 9783631803714
Publisher: Peter Lang, 2019

Synopsis

Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader’s horizon but also fulfil the increasing need in the field of contemporary advertising.

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About the Author

Ömer Aydınlıoğlu worked as Research Assistant at the Faculty of Communication in Sivas Cumhuriyet University between 2013 and 2018 and received a PhD degree in Public Relations and Publicity at Marmara University in 2018. He became Assistant Professor at the Faculty of Communication in Sivas Cumhuriyet University in 2019. His research fields include public relations, advertising, branding and social responsibility.

"About this title" may belong to another edition of this title.

Publisher
Peter Lang
Publication date
2019
Language
English
ISBN 10 
3631803710
ISBN 13 
9783631803714
Binding
Paperback
Number of pages
296
Editor
Aydinlioglu