Integrated Intelligence – Combining Human and Artificial Intelligence for Competitive Advantage - Hardcover

Lichtenthaler, Ulrich

Hardcover

ISBN 10: 3593512033 ISBN 13: 9783593512037

Publisher: Campus Verlag, 2020

Synopsis

Artificial intelligence (AI) is omnipresent in our daily lives, from our ever-present cell phones to transportation and banking. But are businesses using these tools to their full potential? So far, most firms use AI tools primarily for enhancing efficiency and automating jobs. However, as Ulrich Lichtenthaler shows, by making AI a core part of their innovation strategy, business can achieve an unbeatable competitive advantage.
 
This book will show executives, HR professionals, and consultants how to gradually develop the tools of AI for building a unique intelligence architecture. Including detailed guidelines for implementation and many examples from the world’s most innovative companies, Integrated Intelligence reveals how executives can achieve a sustainable competitive advantage through intelligence-based business models.

About this title

About the Author

Ulrich Lichtenthaler is professor of management and entrepreneurship at the International School of Management in Cologne, Germany. He has taught executive education courses at leading business schools and has written multiple books and articles for journals and newspapers, such as MIT Sloan Management Review and the Wall Street Journal.

Edition details

• Publisher: Campus Verlag
• Publication date: 2020
• Language: English
• ISBN 10: 3593512033
• ISBN 13: 9783593512037
• Binding: Hardcover
• Number of pages: 248