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Synopsis
Persuasive copy works best when the reader does not feel managed. This practical guide shows how businesses can replace inflated language with specific value, credible proof, useful context, and honest limitations. It examines headlines, product pages, emails, case studies, testimonials, and calls to action through the lens of buyer confidence. The result is a writing system that supports conversion while protecting long-term reputation and reducing the gap between promise and delivery.
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About the Author
A shopkeeper's heir who innovated amid retail slumps, sharing self-help for bold decisions, business models from retail revolutions, and histories of merchant dynasties through the ages.
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Credibility Converts
Print on DemandSeller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 176 pp. Englisch. Seller Inventory # 9783565624720
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Credibility Converts : Writing Offers Customers Can Trust.DE
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering. Seller Inventory # 9783565624720
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Credibility Converts | Writing Offers Customers Can Trust.DE
Seller: preigu, Osnabrück, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Credibility Converts | Writing Offers Customers Can [.] | Fiona Morse | Taschenbuch | Englisch | epubli | EAN 9783565624720 | Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpenicker Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu. Seller Inventory # 136142819