Why do official inflation reports feel so disconnected from the reality of your balance sheet? Small business owners are falling victim to the “myth of the macro,” benchmarking against a national average that ignores the brutal, hyper-localized cost spikes in their own supply chains. This leads to the illusion of “phantom profits,” where your P&L looks healthy even as your cash flow is silently bleeding out. This book dismantles the flawed logic of traditional business theory in an inflationary age. Through incisive case studies—from a lobster truck in Austin to the global strategy of the WD-40 Company—it reveals how successful operators survive. They don't just raise prices; they re-engineer their value proposition, accept the permanence of new cost floors for labor and materials, and communicate with customers transparently. Author Theodore Wynn provides a clear-eyed playbook for navigating this treacherous new economic landscape. Discover the Zero-Hope Budgeting framework to stress-test your business model and learn how to out-innovate your supply chain, turning a period of crisis into a catalyst for building a more resilient, profitable company.
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Why do official inflation reports feel so disconnected from the reality of your balance sheet Small business owners are falling victim to the 'myth of the macro,' benchmarking against a national average that ignores the brutal, hyper-localized cost spikes in their own supply chains. This leads to the illusion of 'phantom profits,' where your P&L looks healthy even as your cash flow is silently bleeding out.This book dismantles the flawed logic of traditional business theory in an inflationary age. Through incisive case studies-from a lobster truck in Austin to the global strategy of the WD-40 Company-it reveals how successful operators survive. They don't just raise prices; they re-engineer their value proposition, accept the permanence of new cost floors for labor and materials, and communicate with customers transparently.Author Theodore Wynn provides a clear-eyed playbook for navigating this treacherous new economic landscape. Discover the Zero-Hope Budgeting framework to stress-test your business model and learn how to out-innovate your supply chain, turning a period of crisis into a catalyst for building a more resilient, profitable company. 140 pp. Englisch. Seller Inventory # 9783565565177
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Why do official inflation reports feel so disconnected from the reality of your balance sheet Small business owners are falling victim to the 'myth of the macro,' benchmarking against a national average that ignores the brutal, hyper-localized cost spikes in their own supply chains. This leads to the illusion of 'phantom profits,' where your P&L looks healthy even as your cash flow is silently bleeding out.This book dismantles the flawed logic of traditional business theory in an inflationary age. Through incisive case studies-from a lobster truck in Austin to the global strategy of the WD-40 Company-it reveals how successful operators survive. They don't just raise prices; they re-engineer their value proposition, accept the permanence of new cost floors for labor and materials, and communicate with customers transparently.Author Theodore Wynn provides a clear-eyed playbook for navigating this treacherous new economic landscape. Discover the Zero-Hope Budgeting framework to stress-test your business model and learn how to out-innovate your supply chain, turning a period of crisis into a catalyst for building a more resilient, profitable company. Seller Inventory # 9783565565177