Ebusiness and Ecommerce - Hardcover

Meier, Andreas; Stormer, Henrik

Hardcover

ISBN 10: 354089327X ISBN 13: 9783540893271

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2009

Synopsis

This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD's serves as a continuous case study. The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.

About this title

Synopsis

The textbook "eBusiness & eCommerce" focuses on the digital value chain of electronic transactions and dedicates a separate chapter to each chain element: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, and eCustomer Relationship Management. In addition to business models and business webs, electronic negotiation and collaboration processes are outlined and security issues with digital signatures are explained, as are mobile business and transaction fulfillments. All topics are approached using clearly detailed procedures and sample applications. The gradual set-up of an electronic shop for DVDs serves as a continuous case study. The textbook is directed towards students of economics and management at universities and technical colleges; it is also suitable for executives, project leaders, and corporate experts who deal with the digital value chain.

Edition details

• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
• Publication date: 2009
• Language: English
• ISBN 10: 354089327X
• ISBN 13: 9783540893271
• Binding: Hardcover
• Number of pages: 222