Process-based Strategic Planning - Hardcover

Grunig, Rudolf ; Kuhn, Richard

9783540685791: Process-based Strategic Planning

Hardcover

ISBN 10: 3540685790 ISBN 13: 9783540685791

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2008

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Useful manual for managers of strategy management projects. Presents and illustrates methods and tools of strategic planning. The approach explained contains detailed recommendations and examples. Previous edition has sold 900 copies world wide since its release in 2002.

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A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.

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