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Synopsis
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.
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Optimal Bundling: Marketing Strategies for Improving Economic Performance
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G3540652477I4N00
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295 Seiten Fast neuwertiges, ungelesenes Exemplar. Sprache: Englisch Gewicht in Gramm: 563 23,4 x 1,9 x 15,6 cm, Gebundene Ausgabe. Seller Inventory # 66837
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Optimal Bundling: Marketing Strategies for Improving Economic Performance
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hardcover. Condition: Sehr gut. 307 Seiten; 9783540652472.2 Gewicht in Gramm: 1. Seller Inventory # 1170480
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Optimal Bundling: Marketing Strategies for Improving Economic Performance
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Springer-Verlag Publishing, 1999
ISBN 10: 3540652477
ISBN 13: 9783540652472
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Condition: Good. Good+; Hardcover; Withdrawn library copy with the standard library markings; Light wear to the covers; Library stamps to the endpapers; Text pages are clean & unmarked; Binding is excellent with a straight spine; This book will be stored and delivered in a sturdy cardboard box with foam padding; Medium Format (8.5" - 9.75" tall); Blue-gray covers with title in white lettering; 1999, Springer-Verlag Publishing; 299 pages; "Optimal Bundling: Marketing Strategies for Improving Economic Performance," by Ralph Fuerderer, et al. Seller Inventory # SKU-U75NA02911148
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Optimal Bundling: Marketing Strategies for Improving Economic Performance
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Optimal Bundling : Marketing Strategies for Improving Economic Performance
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Optimal Bundling: Marketing Strategies for Improving Economic Performance
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Optimal Bundling
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Springer Berlin Heidelberg Jan 1999, 1999
ISBN 10: 3540652477
ISBN 13: 9783540652472
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales. 312 pp. Englisch. Seller Inventory # 9783540652472
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Optimal Bundling
Published by
Springer Berlin Heidelberg, 1999
ISBN 10: 3540652477
ISBN 13: 9783540652472
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The complete theory and practice of bundling: optimization and behavioral approaches, practical implementationScientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of pr. Seller Inventory # 4897134
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