Media Management: Leveraging Content for Profitable Growth - Hardcover

Book 21 of 43: Springer Series in Operations Research and Financial Engineering
 
9783540440055: Media Management: Leveraging Content for Profitable Growth

Synopsis

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.  

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From the Back Cover

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.

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Other Popular Editions of the Same Title

9783642078866: Media Management: Leveraging Content for Profitable Growth

Featured Edition

ISBN 10:  3642078869 ISBN 13:  9783642078866
Publisher: Springer, 2010
Softcover