Conjoint Measurement: Methods and Applications - Hardcover

Hardcover

ISBN 10: 3540423230 ISBN 13: 9783540423232

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2001

Synopsis

This title covers all contemporary developments in conjoint analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimization (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Edition details

• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
• Publication date: 2001
• Language: English
• ISBN 10: 3540423230
• ISBN 13: 9783540423232
• Binding: Hardcover
• Edition number: 2
• Number of pages: 550
• Editor: Gustafsson Anders, Hermann Andreas, Huber Frank, Herrmann A.