Management Andragogics 2: Zurich Living Case - Hardcover

Stähli, Albert

Hardcover

ISBN 10: 3540289739 ISBN 13: 9783540289739

Publisher: Springer, 2005

Synopsis

At a time when managers often provide fodder for unseemly headlines, and some are even compared unflatteringly with locusts, today’s business leaders are called upon as never before to demonstrate the moral justification for their activities, and to ensure that it is understood by all the key stakeholders of a company. What is required is nothing less than a management renaissance, based on a thoroughgoing concept of corporate leadership; there is no less a need for decision makers who hold themselves to the highest standards, with a positive perception of their fu- tion as agents of dissemination, and who are committed to the good not only of “their” firm, but also of society in general. Particularly in today’s environment of significant movements of goods, the hi- est priority is accorded to the social and labor policy elements of company m- agement. For its part, the State must create advantageous framework conditions and promote the willingness to accept risk that is fundamental to the entrepren- rial spirit. A social, constitutional state with a liberal social structure has always been and remains the prime concern of democratically spirited forces everywhere. When managers live up to the expectations with which they are entrusted, they lend the social market economy – often misunderstood and sometimes even m- used – a new luster. This in turn fulfils the hopes and expectations of those Eu- peans for whom the development of pan-European structures stands for the rec- ery from post-communist stagnation.

About this title

Synopsis

This book presents a new approach of management education for Executives. In contrast to the historical Harvard Concept, Executives learn, in this MBA program through the Zurich Living Case Method, how to solve a real entrepreneurial problem in very little time and as efficient as possible. Companies from Europe, USA and China provide information for the "Zurich Living Cases" and benefit from the realistic solutions developed by the Executives during and after their MBA studies.

Edition details

• Publisher: Springer
• Publication date: 2005
• Language: English
• ISBN 10: 3540289739
• ISBN 13: 9783540289739
• Binding: Hardcover
• Edition number: 2
• Number of pages: 264