Retailing in the 21st Century: Current and Future Trends - Hardcover

Hardcover

ISBN 10: 3540283994 ISBN 13: 9783540283997

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2005

Synopsis

Retailing in the new millennium stands as an exciting, complex, and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of 'radio frequency identification' (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO AG and so on. Making sense of it all is not easy, but of vital importance to retailing practitioners, analysts, and policymakers. With crisp and insightful contributions from many of the world's leading experts in retailing, "Retailing In The 21st Century" offers, in one book, a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium.

About this title

Review

From the reviews:

"The book ???Retailing in the 21st Century??? improves contemporary retailing??'s public image, enhances the knowledge of its practioners, and stimulates further retailing research. ??? Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from academic research and conveys interesting insights into current and future trends in retailing." (A. Kotouc, Thexis, Issue 3, 2006)

From the reviews:

"The book ???Retailing in the 21st Century??? improves contemporary retailing??'s public image, enhances the knowledge of its practioners, and stimulates further retailing research. ??? Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from academic research and conveys interesting insights into current and future trends in retailing." (A. Kotouc, Thexis, Issue 3, 2006)

From the reviews:

"The book a ~Retailing in the 21st Centurya (TM) improves contemporary retailinga (TM)s public image, enhances the knowledge of its practioners, and stimulates further retailing research. a ] Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from academic research and conveys interesting insights into current and future trends in retailing." (A. Kotouc, Thexis, Issue 3, 2006)

About the Author

Manfred Krafft holds the Chair of Marketing at the University of Muenster, Germany. He is also director of the Center for Interactive Marketing and Media Management (CIM). Professor Krafft has published articles in Interfaces, International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Recherche et Application en Marketing and Marketing Science. For one of his papers he won the INFORMS Society for Marketing Science's Practice Prize in 2003. Professor Krafft serves on several editorial boards. Murali Mantrala is the Sam M. Walton Distinguished Professor of Marketing at the University of Missouri. He has published articles in Marketing Science, Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, Marketing Letters, Interfaces, Managerial and Decision Economics and European Journal of Operational Research and serves on the editorial review board of Marketing Science. Professor Mantrala recently spent several years as a Manager with ZS Associates Inc., a sales and marketing strategy consulting firm, with clients in the pharmaceutical, insurance and broadcast media industries.

Edition details

• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
• Publication date: 2005
• Language: English
• ISBN 10: 3540283994
• ISBN 13: 9783540283997
• Binding: Hardcover
• Number of pages: 428
• Editor: Krafft Manfred, Mantrala Murali